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All Journal Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK)
Puja Irma Yanti
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Economics, Econometrics & Finance

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Pengaruh Konten Marketing, Promo Diskon Harga Dan Jaminan Terhadap Keputusan Penggunaan Jasa Salon Mobil Budi Autodetailing Katamso Medan Puja Irma Yanti; Toni Hidayat; Suhaila Husna Samosir
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 6 No 3 (2026): Edisi September 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v6i3.3092

Abstract

This study aims to determine and analyze the influence of Marketing Content, Price Discount Promos, andGuarantees on the Decision to Use Budi Autodetailing services. The research method used is a quantitative method.The population in this study were all Budi Autodetailing consumers, with a sample of 110 respondents. Datacollection was carried out through distributing questionnaires, while data analysis used validity tests, reliabilitytests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and coefficients ofdetermination with the help of the SPSS program. The results showed that partially Marketing Content had apositive and significant effect on the Decision to Use with a calculated t value of 5.614 greater than the t table of1.982 and a significance of 0.000 <0.05. Price Discount Promos had a positive and significant effect on theDecision to Use with a calculated t value of 2.613 greater than the t table of 1.982 and a significance of 0.010<0.05. Guarantee has a positive and significant effect on the Decision to Use with a calculated t value of 2.863greater than the t table of 1.982 and a significance of 0.005 <0.05. Simultaneously, Marketing Content, PriceDiscount Promos, and Guarantees have a positive and significant effect on the Decision to Use, as evidenced bythe calculated F value of 35.648 greater than the F table of 2.69 with a significance level of 0.000 <0.05. Theresults of the coefficient of determination show an R Square value of 0.502, which means that 50.2% of thevariation in the Decision to Use can be explained by the variables Marketing Content, Price Discount Promos, and Guarantees, while the remaining 49.8% is explained by other variables outside the study.
Co-Authors Suhaila Husna Samosir Toni Hidayat