Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Sosial dan Ilmu Politik
Ekkarin Tuansiri
Faculty of Political Science, Prince of Songkla University, Pattani Campus, Thailand
Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
AI-Driven Campaigns: A Sign of a Shift from Democracy to Algocracy? Kalimah Wasis Lestari; Hari Fitrianto; Febby Risti Widjayanto; Ekkarin Tuansiri
JSP (Jurnal Ilmu Sosial dan ilmu Poltik) Vol 30, No 1 (2026): July
Publisher : Faculty of Social and Political Sciences, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jsp.107668

Abstract

Artificial Intelligence (AI) platforms’ algorithms could generate information and strategies for electoral campaigns. One of the leading AI platforms in Indonesia, pemilu.ai, can produce AI-driven campaigns, priority programs, and priority districts based on legislative candidate preferences. This research aims to understand the impact of AI-driven campaigns on the evolving democratic process, particularly during the 2024 Indonesian election. We utilised case study analysis by combining archival data with semi-structured interviews with an AI platform’s CEO and founders, governments, and AI experts. The results indicate a transformation of election campaign strategies driven by AI technology. While AI potentially promotes democracy by suggesting campaign management effectiveness, lowering campaign budgets, and providing a better understanding of constituent issues, the risk of AI to democracy should be considered, including the risk of inequality in decision-making, particularly for minority issues. The use of AI in election campaigns to determine a candidate's program and strategy may drive the shift from democracy to algocracy, a system where algorithms take a central role in the decision-making process. This article extends democracy literature with regard to the roles of AI technology.
Co-Authors Febby Risti Widjayanto Fitrianto, Hari Kalimah Wasis Lestari