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p-Index From 2021 - 2026
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This Author published in this journals
All Journal Journal of Islamic Digital Economics and Management
Fiki Andriansah
Universitas Negeri Surabaya
Economics, Econometrics & Finance

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EXAMINING INNOVATIVE MARKETING STRATEGIES EMPLOYING THE SWOT ANALYSIS TO ENHANCE LOKALATE’S PERFORMANCE IN A COMPETITIVE MARKET ENVIRONMENT Fiki Andriansah; Anik Lestari Andjarwati
Bridging Journal of Islamic Digital Economics and Management Vol. 3 No. 3 (2026): September
Publisher : Al-Shobar Publisher, Yayasan Islam Al-Shobar Rawaurip

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Abstract

The study aims to identify tailored strategies to leverage strengths, address weaknesses, seize opportunities, and mitigate threats, ultimately guiding Lokalate towards sustained growth and competitive advantage. The methodology employed in this study is qualitative data sources, including both primary and secondary data, seeking to uncover nuanced insights crucial for strategic decision-making. The result of this research is to develop innovative marketing strategies for Lokalate to enhance sales and succeed in a competitive market.
Co-Authors Anik Lestari Andjarwati