<![CDATA[Ongoing environmental degradation across numerous nature-based tourist destinations shows that tourism-driven economic activity often proceeds without an adequate foundation of environmental ethics and ecological awareness. This research aims to analyze the environmental ethics and ecological awareness practices of managers, business actors, and tourists in the Lubuk Bonta tourism area through an eco-philosophy approach grounded in Arne Naess's deep ecology, which places the relationship between God, humans, and nature as a unified spiritual and ecological whole. The method used is a qualitative approach with exploratory case studies. Informants were selected purposively, comprising a manager who is also a kiosk owner, business actors, and visitors directly involved in tourism activities. Data were collected through field observation, semi-structured in-depth interviews, and documentation. The results show that the interaction between humans and nature in this area is driven not only by economic functions but also by the informants' moral and spiritual values. Managers regard nature as a trust to be safeguarded, reflected in the provision of trash bins and the prohibition of littering, while the ban on fishing in the bathing area represents a culturally inherited eco-centric value. Visitors likewise display ecological awareness that grows out of direct experience, even proposing participatory initiatives such as bringing personal trash bags. These values do not merely emerge as compliance with formal rules but arise from the informants' moral and spiritual understanding of their obligation to protect the environment. Unlike previous studies that tend to focus on the technical and policy aspects of tourism environmental management, this research contributes by revealing the philosophical-personal dimension underlying everyday ecological practices, while affirming the relevance of eco-philosophy as an analytical framework for a more ethical, sustainable, and spiritually meaningful management of nature tourism.]]>
