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All Journal Jurnal Kemitraan Masyarakat
Ahmad Safrudin Kurniawan
Institut Informatika dan Bisnis Darmajaya
Humanities Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Public Health

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Pemberdayaan Masyarakat Pekon Talang Beringin melalui Transformasi Digital UMKM dan Edukasi Literasi Digital Trufi Murdiani; Ahmad Safrudin Kurniawan; M. Krisna Ramadhan; Sahri Sahri
Jurnal Kemitraan Masyarakat Vol. 3 No. 3 (2026): September: Jurnal Kemitraan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/jkm.v3i3.3614

Abstract

This community service activity was conducted in Talang Beringin Village, Pulau Panggung District, Tanggamus Regency, Lampung, during July–August 2026. The activity integrated two major interventions, namely digital marketing assistance for Gulo Abang Kito and Keripik Amoring MSMEs and digital literacy education for elementary school students. The activity used a participatory approach through observation, interviews, coordination with partners, education, mentoring, implementation, monitoring, and evaluation. For the MSMEs, the program included digital marketing education, assistance in creating Instagram, Facebook, and TikTok accounts, and assistance in producing product photo and video content. For students, the program provided education on bullying prevention, internet ethics, privacy, information verification, and safe and responsible internet use. The activity produced official social media accounts for the two MSMEs, promotional photo and video materials, and increased awareness among students regarding positive digital behavior. Supporting community programs, including gateway beautification and road-sign installation, also strengthened cooperation between students and residents. The results indicate that practical digital assistance combined with community participation can support MSME market visibility and strengthen digital literacy at the village level.
Co-Authors M. Krisna Ramadhan Murdiani, Trufi Sahri Sahri