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Nissa Salma Azzahra
Sekolah Tinggi Pariwisata Sahid Surakarta

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Pengaruh Daya Tarik Wisata dan Citra Destinasi terhadap Minat Berkunjung Kembali di Glodok Jakarta Emmelia Nadira Satiti; Alip Suroto; Nissa Salma Azzahra
Tamasya : Jurnal Pariwisata Indonesia Vol. 3 No. 3 (2026): September : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v3i3.1268

Abstract

The tourism sector is one of the key drivers of economic growth by increasing tourism activities and contributing to regional economic development. Jakarta is the region in Indonesia with the largest population and one of the highest levels of economic growth. One of its prominent culinary tourism destinations is Glodok, which is well known for its rich cultural heritage, historical significance, and diverse culinary offerings. This study aims to examine the influence of tourist attraction and destination image on tourists' revisit intention in the Glodok area of Jakarta. A quantitative research approach was employed by collecting data through questionnaires distributed to tourists who had previously visited Glodok. The data were analyzed using IBM SPSS Statistics Version 32 with multiple linear regression analysis. The results indicate that both tourist attraction and destination image have a positive and significant effect on revisit intention individually (partial effect). Furthermore, both variables simultaneously have a positive and significant effect on tourists' revisit intention. These findings suggest that enhancing tourist attractions and strengthening the destination image can encourage tourists to revisit Glodok. Furthermore, both variables simultaneously have a positive and significant effect on tourists' revisit intention. These findings suggest that enhancing tourist attractions and strengthening the destination image can encourage tourists to revisit Glodok. Future research is recommended to involve a larger and more diverse sample of respondents to produce findings that are more representative and applicable to a broader range of tourism destinations.