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All Journal Jurnal Pariwisata Indonesia Transformasi: Journal of Economics and Business Management Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Journal of Innovative and Creativity Tamasya Jurnal Perhotelan dan Pariwisata
Emmelia Nadira Satiti
Sekolah Tinggi Pariwisata Sahid Surakarta
Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Strategi Komunikasi Pemasaran Untuk Meningkatkan Room Revenue Di Innside By Melia Hotel Yogyakarta Elha Linuar Shima Dulang Parancana; Suparwi Suparwi; Emmelia Nadira Satiti
Jurnal Pariwisata Indonesia Vol 15 No 1 (2019): Jurnal Pariwisata Indonesia
Publisher : Sekolah Tinggi Pariwisata Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (237.042 KB)

Abstract

This study discusses the marketing communication strategy carried out by inside by Melia Hotel of Yogyakarta in the form of a marketing communication strategy and its impact. The purpose of research to know Strategy of Marketing Communication in Innside by Melia Hotel Yogyakarta and the effect of it. The Approach method used is a qualitative approach that is processing data described in order to be eadily understood by readers, and take the data with interview, documentation, and observation. The results of the discussion are the marketing communication strategies carried out namely advertising, Sales Promotion, Public Relationns, Personal Sales Direct Marketing and Marketing startegies, If done well will have impact on the hotel room revenue increase. The conclusion of the research is that the marketing strategy is carried out in accordance with the theory and implemented well, it has an impact althought it still needs to be improved
Pengaruh Performance Appraisal, Reward Dan Punishment Terhadap Kinerja Karyawan the Alana Hotel & Convention Center Solo Cindy Yovita Sari; Suparwi Suparwi; Emmelia Nadira Satiti
Jurnal Pariwisata Indonesia Vol 15 No 2 (2020): Jurnal Pariwisata Indonesia
Publisher : Sekolah Tinggi Pariwisata Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (246.806 KB)

Abstract

HRD (Human Resources Department) is a department within a company that is responsible for handling Human Resources (HR) processing. The purpose of this study was to determine the implementation and effect of performance appraisal, reward, and punishment on the performance of employees of The Alana Hotel & Convention Center Solo. This type of research used by the author is a qualitative method. For the data collection technique, the writer used the interview method, documentation, observation, triangulation, and literature study. These results are from the recapitulation of the effect of performance appraisal, reward, and punishment on good employee performance, seen from the results of interviews with 8 employees, and based on the recapitulation of data results, that the effect of performance appraisal, reward, and punishment has an effect on employee performance.
Villa Bukit Sekipan Tawangmangu Sebagai Daya Tarik Wisata Family Gathering Emmelia Nadira Satiti
Transformasi: Journal of Economics and Business Management Vol. 1 No. 3 (2022): September: Transformasi: Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1363.577 KB) | DOI: 10.56444/transformasi.v1i3.438

Abstract

Latar belakang penelitian ini adalah keistimewaan wisata keluarga di kawasan bukit sekipan Tawangmangu. Bukit Sekipan sendiri terletak di dataran tinggi dengan udara yang dingin dan dalam satu kawasan dilengkapi dengan banyak tempat wisata antara lain taman balekambang, kebun petik stroberi, hutan , dan restoran. Dengan adanya Villa di daerah sekipan, maka menambah daya Tarik wisatawan untuk singgah di derah tersebut hal tersebut secara langsung membuat minat berkunjung di daerah bukit sekipan meningkat. Menggunakan penelitian deskreptif kualitatif dengan teknik pengumpulan data nya mengunakan metode observasi, dokumentasi, dan wawancara. Adapun yang menjadi sampel dari penelitian ini adalah bagian pengembangan, staf pengelola Objek Wisata Villa, Pengunjung dan juga pemilik villa . setelah dilakukan penelitian di dapatkan hasil ditemukan yaitu yang berkaitan dengan pengelolaan fasilitas wisata villa antara lain :1) Menata fasilitas parkir, toilet, resto dan jalan, hanya pada saat wisatawan ramai datang ke objek wisata villa. 2) Cara pengelola villa berikut dengan fasilitasnya. 3) Memberikan kemudahan bagi wisatwan untuk mengakses atau melakukan booking jarak jauh. Dengan demikian maka diharapkan minat wisata gathering ini akan meningkat.
PENGEMBANGAN POTENSI DESA WISATA UNTUK MENINGKATKAN KESEJAHTERAAN MASYARAKAT DESA PONGGOK KABUPATEN KLATEN Eko Nur Fatmawati; Emmelia Nadira Satiti; Hapsari Wahyuningsih
Jurnal Pariwisata Indonesia Vol 11 No 2 (2016): Jurnal Pariwisata Indonesia
Publisher : Sekolah Tinggi Pariwisata Sahid Surakarta

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Abstract

Penelitian ini mengkaji tentang pengembangan potensi Desa Wisata Ponggok yang bertujuan untuk mengetahui atraksi wisata yang dimiliki oleh Desa Wisata Ponggok, pengaruh dalam mengembangkan potensi wisata Desa Wisata Ponggok untuk meningkatkan kesejahteraan masyarakat Desa Ponggok, serta kendala-kendala yang dihadapi dalam melakukan pengembangan Desa Wisata Ponggok. Metode analisis yang digunakan adalah metode penelitian deskriptif kualitatif dengan teknik pengumpulan data berupa observasi langsung di Desa Wisata Ponggok serta wawancara dengan staff Dinas Kebudayaan, Pariwisata, Pemuda, dan Olahraga Kabupaten Klaten, staff pengelola Banyu Mili, staff Desa Ponggok, Tokoh Masyarakat serta Pemuda Desa Ponggok. serta menggunakan studi dokumen dan studi pustaka untuk mendapatkan data yang dibutuhkan kemudian dilakukan analisis data. Hasil penelitian menunjukkan bahwa potensi yang dimiliki oleh Desa Wisata Ponggok masih dapat dikembangkan untuk menarik wisatawan berkunjung ke Desa Wisata Ponggok. Selain itu pemberdayaan masyarakat sangat penting dalam pengembangan Desa Wisata Ponggok. Dan masyarakat Desa Ponggok sudah berperan aktif sebagai pelaku maupun sebagai inisiator. Kerjasama dari pemerintah dan masyarakat sangatdiperlukan. Pemberdayaan masyarakat dalam mengembangkan Desa Wisata Ponggok sangat berpengaruh terhadap kesejahteraan masyarakat Desa Ponggok. Walaupun masih terdapat kendala-kendala seperti kurangnya pendanaan, akses jalan menuju obyek satu ke obyek yang lain serta kurangnya fasilitas. Hal itu dapat diminimalisir oleh pemerintah yang bekerjasama dengan masyarakat untuk membangun fasilitas yang masih dibutuhkan oleh wisatawan.
Pengaruh Kualitas Layanan Customer Service Terhadap Kepuasan Pengunjung Di Solo Safari Tamarin Lintang Arafah; Emmelia Nadira Satiti; Bartolomeus Herawan Mintardjo
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3520

Abstract

The purpose of this study was to determine the effect of customer service quality on visitor satisfaction at Solo Safari. This study employed descriptive qualitative techniques. Data collection included observation, interviews, and documentation. A random sample of ten Solo Safari visitors was selected and analyzed using data triangulation techniques. The data obtained indicated that customer service quality, including tangibles, reliability, responsiveness, assurance, and empathy, is a key service quality, as evidenced by the satisfaction of visitors who have visited Solo Safari multiple times. The results of this discussion indicate that customer service quality significantly influences visitor satisfaction at Solo Safari. This satisfaction stems not only from the facilities available, but also from the direct interaction between visitors and customer service staff.
OPTIMALISASI INSTAGRAM SEBAGAI MEDIA DIGITAL MARKETING DI ROSALIA INDAH: DIGITAL MARKETING AT ROSALIA INDAH Matthew Ervino Setiawan; Suparwi Suparwi; Bartolomeus Herawan Mintardjo; Emmelia Nadira Satiti
Jurnal Perhotelan dan Pariwisata Vol 4 No 1 (2025): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/telpar.v4i1.409

Abstract

The development of information and communication technology has led to changes in marketing strategies, especially in transportation and tourism. Social media, particularly the Instagram platform, has become an effective tool for conveying marketing messages visually and interactively to consumers through uploaded content. This study aims to investigate how Rosalia Indah utilizes the Instagram platform as a digital marketing medium and to identify the factors driving Rosalia Indah's use of the Instagram social media platform. This study employs a descriptive qualitative research method, with data collection techniques including in-depth interviews with Rosalia Indah staff, direct field observations, documentation, and literature review. Data validity was tested using triangulation techniques. The main informants or respondents were Rosalia Indah Kleco marketing staff, including supervisors and managers of the tour and travel division. Based on the results obtained, Instagram is actively used by Rosalia Indah to offer or promote tour packages, transportation tickets, and others. The content uploaded is tailored to the target audience based on age, gender, location, and seasonal trends. The driving factors for using Instagram include ease of access, effectiveness in reaching the audience through interactive features such as Instagram Ads or Meta Ads and Insights, as well as relatively low costs compared to traditional methods like newspapers or billboards. The use of Instagram has proven to enhance brand awareness and strengthen communication with consumers. Keywords: Digital Marketing, Marketing Communication, Instagram, Social Media, Brand Awareness
EVALUASI STRATEGI PENETAPAN DESTINASI WISATA UNGGULAN KOTA SAMARINDA Siti Muajimah; Emmelia Nadira Satiti; Suparwi Suparwi
Jurnal Perhotelan dan Pariwisata Vol 4 No 1 (2025): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/telpar.v4i1.414

Abstract

This study discusses the evaluation of strategies for determining leading tourist destinations in Samarinda City as an important step in improving regional tourism competitiveness. The determination of leading tourist destinations is seen as a strategic policy that not only aims to strengthen the city's tourism identity but also encourages local economic growth through increased tourist visits, infrastructure development, and the empowerment of communities around the destinations. This study employs a descriptive qualitative approach with data collection techniques including interviews, observations, and document studies obtained from government agencies and destination managers. Analysis is conducted inductively, emphasising the involvement of the Pentahelix elements—government, academia, business actors, communities, and media—in the entire designation process. The research findings indicate that the City Government of Samarinda designates priority destinations through a competitive selection process with systematic stages. The research findings also highlight several challenges faced, including limited operational and promotional budgets, suboptimal time management in implementing strategies, and the need to enhance the human resource capacity of destination managers. Therefore, this study recommends the development of measurable and nationally standardised technical guidelines, as well as capacity-building initiatives for managers through...
Peran Kreativitas Menu dalam Meningkatkan Daya Tarik Konsumen (TERA All Day Dining Resto Artotel Suites Bianti Yogyakarta) Herman Jojo; Emmelia Nadira Satiti; Darmaesti Darmaesti
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 4 (2026): Juli: Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i4.2677

Abstract

In the dynamic hospitality industry, consumers continuously seek creative menus and innovative restaurant concepts. TERA All Day Dining Resto at Artotel Suites Bianti Yogyakarta is one of the many dining destinations in Yogyakarta, a city renowned as a favorite destination for both domestic and international tourists. This study analyzes menu creativity, its role in attracting consumer interest, and the factors that support and hinder its implementation at TERA All Day Dining Resto. The study also examines the impact of creative menus on customer satisfaction and consumers' intention to visit the restaurant. A qualitative research method was employed using data collection techniques including interviews, observations, and document analysis. The findings indicate that the implementation of creative menus at TERA All Day Dining aligns with Amabile's theory of creativity. Creativity is reflected in the restaurant's fusion menus, themed events, and seasonal menus. The study also demonstrates that creative menus effectively increase consumer interest, restaurant revenue, and the restaurant's appeal to both existing and new customers. The implementation of creative menus serves not only as a form of culinary innovation but also as an essential component of the restaurant's marketing strategy to enhance its competitiveness.
Pengaruh Daya Tarik Wisata dan Citra Destinasi terhadap Minat Berkunjung Kembali di Glodok Jakarta Emmelia Nadira Satiti; Alip Suroto; Nissa Salma Azzahra
Tamasya : Jurnal Pariwisata Indonesia Vol. 3 No. 3 (2026): September : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v3i3.1268

Abstract

The tourism sector is one of the key drivers of economic growth by increasing tourism activities and contributing to regional economic development. Jakarta is the region in Indonesia with the largest population and one of the highest levels of economic growth. One of its prominent culinary tourism destinations is Glodok, which is well known for its rich cultural heritage, historical significance, and diverse culinary offerings. This study aims to examine the influence of tourist attraction and destination image on tourists' revisit intention in the Glodok area of Jakarta. A quantitative research approach was employed by collecting data through questionnaires distributed to tourists who had previously visited Glodok. The data were analyzed using IBM SPSS Statistics Version 32 with multiple linear regression analysis. The results indicate that both tourist attraction and destination image have a positive and significant effect on revisit intention individually (partial effect). Furthermore, both variables simultaneously have a positive and significant effect on tourists' revisit intention. These findings suggest that enhancing tourist attractions and strengthening the destination image can encourage tourists to revisit Glodok. Furthermore, both variables simultaneously have a positive and significant effect on tourists' revisit intention. These findings suggest that enhancing tourist attractions and strengthening the destination image can encourage tourists to revisit Glodok. Future research is recommended to involve a larger and more diverse sample of respondents to produce findings that are more representative and applicable to a broader range of tourism destinations.
Implementasi Standar Operasional Prosedur (SOP) dalam Koordinasi Layanan Tamu: Studi Komparatif pada Dua Hotel Mewah Natanael Leonardo Putra Mahardika; Emmelia Nadira Satiti; Alip Suroto
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 5 No. 1 (2026): Maret : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v5i1.7985

Abstract

Luxury hotels must preserve brand consistency while responding to heterogeneous guest needs. This study examines how standard operating procedures (SOPs) are enacted through guest-service coordination at The Apurva Kempinski Bali and The Ritz-Carlton Bacara, Santa Barbara, using an exploratory comparative case-study design. The Bali case emphasizes continuity and documentation through detailed call logs, transfer verification, and guest notes, while the California case emphasizes direct routing and distributed authority with the MOD as complaint owner. Cross-case analysis yields three analytical propositions: (1) the complementarity between process formalization and digital traceability, (2) the alignment between authority and task ownership, and (3) bounded employee discretion. These findings highlight that effective coordination in luxury hotels depends not merely on formal SOPs but on the configuration of structure, information flow, authority, and adaptive employee behavior. The study contributes by advancing the Service Coordination Configuration Framework (SCCF) as a conceptual model for analytical generalization and future multi-case testing.
Co-Authors Alip Suroto Bartolomeus Herawan Mintardjo Cindy Yovita Sari Darmaesti Darmaesti Eko Nur Fatmawati Elha Linuar Shima Dulang Parancana Hapsari Wahyuningsih Herman Jojo Matthew Ervino Setiawan Natanael Leonardo Putra Mahardika Nissa Salma Azzahra Siti Muajimah Suparwi Suparwi Tamarin Lintang Arafah