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All Journal Jurnal Pariwisata Indonesia Transformasi: Journal of Economics and Business Management Journal of Innovative and Creativity TELPAR
Emmelia Nadira Satiti
Sekolah Tinggi Pariwisata Sahid Surakarta
Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Strategi Komunikasi Pemasaran Untuk Meningkatkan Room Revenue Di Innside By Melia Hotel Yogyakarta Elha Linuar Shima Dulang Parancana; Suparwi Suparwi; Emmelia Nadira Satiti
Jurnal Pariwisata Indonesia Vol 15 No 1 (2019): Jurnal Pariwisata Indonesia
Publisher : Sekolah Tinggi Pariwisata Sahid Surakarta

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Abstract

This study discusses the marketing communication strategy carried out by inside by Melia Hotel of Yogyakarta in the form of a marketing communication strategy and its impact. The purpose of research to know Strategy of Marketing Communication in Innside by Melia Hotel Yogyakarta and the effect of it. The Approach method used is a qualitative approach that is processing data described in order to be eadily understood by readers, and take the data with interview, documentation, and observation. The results of the discussion are the marketing communication strategies carried out namely advertising, Sales Promotion, Public Relationns, Personal Sales Direct Marketing and Marketing startegies, If done well will have impact on the hotel room revenue increase. The conclusion of the research is that the marketing strategy is carried out in accordance with the theory and implemented well, it has an impact althought it still needs to be improved
Pengaruh Performance Appraisal, Reward Dan Punishment Terhadap Kinerja Karyawan the Alana Hotel & Convention Center Solo Cindy Yovita Sari; Suparwi Suparwi; Emmelia Nadira Satiti
Jurnal Pariwisata Indonesia Vol 15 No 2 (2020): Jurnal Pariwisata Indonesia
Publisher : Sekolah Tinggi Pariwisata Sahid Surakarta

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Abstract

HRD (Human Resources Department) is a department within a company that is responsible for handling Human Resources (HR) processing. The purpose of this study was to determine the implementation and effect of performance appraisal, reward, and punishment on the performance of employees of The Alana Hotel & Convention Center Solo. This type of research used by the author is a qualitative method. For the data collection technique, the writer used the interview method, documentation, observation, triangulation, and literature study. These results are from the recapitulation of the effect of performance appraisal, reward, and punishment on good employee performance, seen from the results of interviews with 8 employees, and based on the recapitulation of data results, that the effect of performance appraisal, reward, and punishment has an effect on employee performance.
Villa Bukit Sekipan Tawangmangu Sebagai Daya Tarik Wisata Family Gathering Emmelia Nadira Satiti
Transformasi: Journal of Economics and Business Management Vol. 1 No. 3 (2022): September: Transformasi: Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1363.577 KB) | DOI: 10.56444/transformasi.v1i3.438

Abstract

Latar belakang penelitian ini adalah keistimewaan wisata keluarga di kawasan bukit sekipan Tawangmangu. Bukit Sekipan sendiri terletak di dataran tinggi dengan udara yang dingin dan dalam satu kawasan dilengkapi dengan banyak tempat wisata antara lain taman balekambang, kebun petik stroberi, hutan , dan restoran. Dengan adanya Villa di daerah sekipan, maka menambah daya Tarik wisatawan untuk singgah di derah tersebut hal tersebut secara langsung membuat minat berkunjung di daerah bukit sekipan meningkat. Menggunakan penelitian deskreptif kualitatif dengan teknik pengumpulan data nya mengunakan metode observasi, dokumentasi, dan wawancara. Adapun yang menjadi sampel dari penelitian ini adalah bagian pengembangan, staf pengelola Objek Wisata Villa, Pengunjung dan juga pemilik villa . setelah dilakukan penelitian di dapatkan hasil ditemukan yaitu yang berkaitan dengan pengelolaan fasilitas wisata villa antara lain :1) Menata fasilitas parkir, toilet, resto dan jalan, hanya pada saat wisatawan ramai datang ke objek wisata villa. 2) Cara pengelola villa berikut dengan fasilitasnya. 3) Memberikan kemudahan bagi wisatwan untuk mengakses atau melakukan booking jarak jauh. Dengan demikian maka diharapkan minat wisata gathering ini akan meningkat.
PENGEMBANGAN POTENSI DESA WISATA UNTUK MENINGKATKAN KESEJAHTERAAN MASYARAKAT DESA PONGGOK KABUPATEN KLATEN Eko Nur Fatmawati; Emmelia Nadira Satiti; Hapsari Wahyuningsih
Jurnal Pariwisata Indonesia Vol 11 No 2 (2016): Jurnal Pariwisata Indonesia
Publisher : Sekolah Tinggi Pariwisata Sahid Surakarta

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Abstract

Penelitian ini mengkaji tentang pengembangan potensi Desa Wisata Ponggok yang bertujuan untuk mengetahui atraksi wisata yang dimiliki oleh Desa Wisata Ponggok, pengaruh dalam mengembangkan potensi wisata Desa Wisata Ponggok untuk meningkatkan kesejahteraan masyarakat Desa Ponggok, serta kendala-kendala yang dihadapi dalam melakukan pengembangan Desa Wisata Ponggok. Metode analisis yang digunakan adalah metode penelitian deskriptif kualitatif dengan teknik pengumpulan data berupa observasi langsung di Desa Wisata Ponggok serta wawancara dengan staff Dinas Kebudayaan, Pariwisata, Pemuda, dan Olahraga Kabupaten Klaten, staff pengelola Banyu Mili, staff Desa Ponggok, Tokoh Masyarakat serta Pemuda Desa Ponggok. serta menggunakan studi dokumen dan studi pustaka untuk mendapatkan data yang dibutuhkan kemudian dilakukan analisis data. Hasil penelitian menunjukkan bahwa potensi yang dimiliki oleh Desa Wisata Ponggok masih dapat dikembangkan untuk menarik wisatawan berkunjung ke Desa Wisata Ponggok. Selain itu pemberdayaan masyarakat sangat penting dalam pengembangan Desa Wisata Ponggok. Dan masyarakat Desa Ponggok sudah berperan aktif sebagai pelaku maupun sebagai inisiator. Kerjasama dari pemerintah dan masyarakat sangatdiperlukan. Pemberdayaan masyarakat dalam mengembangkan Desa Wisata Ponggok sangat berpengaruh terhadap kesejahteraan masyarakat Desa Ponggok. Walaupun masih terdapat kendala-kendala seperti kurangnya pendanaan, akses jalan menuju obyek satu ke obyek yang lain serta kurangnya fasilitas. Hal itu dapat diminimalisir oleh pemerintah yang bekerjasama dengan masyarakat untuk membangun fasilitas yang masih dibutuhkan oleh wisatawan.
Pengaruh Kualitas Layanan Customer Service Terhadap Kepuasan Pengunjung Di Solo Safari Tamarin Lintang Arafah; Emmelia Nadira Satiti; Bartolomeus Herawan Mintardjo
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3520

Abstract

The purpose of this study was to determine the effect of customer service quality on visitor satisfaction at Solo Safari. This study employed descriptive qualitative techniques. Data collection included observation, interviews, and documentation. A random sample of ten Solo Safari visitors was selected and analyzed using data triangulation techniques. The data obtained indicated that customer service quality, including tangibles, reliability, responsiveness, assurance, and empathy, is a key service quality, as evidenced by the satisfaction of visitors who have visited Solo Safari multiple times. The results of this discussion indicate that customer service quality significantly influences visitor satisfaction at Solo Safari. This satisfaction stems not only from the facilities available, but also from the direct interaction between visitors and customer service staff.
OPTIMALISASI INSTAGRAM SEBAGAI MEDIA DIGITAL MARKETING DI ROSALIA INDAH: DIGITAL MARKETING AT ROSALIA INDAH Matthew Ervino Setiawan; Suparwi Suparwi; Bartolomeus Herawan Mintardjo; Emmelia Nadira Satiti
Jurnal Perhotelan dan Pariwisata Vol 4 No 1 (2025): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/telpar.v4i1.409

Abstract

The development of information and communication technology has led to changes in marketing strategies, especially in transportation and tourism. Social media, particularly the Instagram platform, has become an effective tool for conveying marketing messages visually and interactively to consumers through uploaded content. This study aims to investigate how Rosalia Indah utilizes the Instagram platform as a digital marketing medium and to identify the factors driving Rosalia Indah's use of the Instagram social media platform. This study employs a descriptive qualitative research method, with data collection techniques including in-depth interviews with Rosalia Indah staff, direct field observations, documentation, and literature review. Data validity was tested using triangulation techniques. The main informants or respondents were Rosalia Indah Kleco marketing staff, including supervisors and managers of the tour and travel division. Based on the results obtained, Instagram is actively used by Rosalia Indah to offer or promote tour packages, transportation tickets, and others. The content uploaded is tailored to the target audience based on age, gender, location, and seasonal trends. The driving factors for using Instagram include ease of access, effectiveness in reaching the audience through interactive features such as Instagram Ads or Meta Ads and Insights, as well as relatively low costs compared to traditional methods like newspapers or billboards. The use of Instagram has proven to enhance brand awareness and strengthen communication with consumers. Keywords: Digital Marketing, Marketing Communication, Instagram, Social Media, Brand Awareness
EVALUASI STRATEGI PENETAPAN DESTINASI WISATA UNGGULAN KOTA SAMARINDA Siti Muajimah; Emmelia Nadira Satiti; Suparwi Suparwi
Jurnal Perhotelan dan Pariwisata Vol 4 No 1 (2025): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/telpar.v4i1.414

Abstract

This study discusses the evaluation of strategies for determining leading tourist destinations in Samarinda City as an important step in improving regional tourism competitiveness. The determination of leading tourist destinations is seen as a strategic policy that not only aims to strengthen the city's tourism identity but also encourages local economic growth through increased tourist visits, infrastructure development, and the empowerment of communities around the destinations. This study employs a descriptive qualitative approach with data collection techniques including interviews, observations, and document studies obtained from government agencies and destination managers. Analysis is conducted inductively, emphasising the involvement of the Pentahelix elements—government, academia, business actors, communities, and media—in the entire designation process. The research findings indicate that the City Government of Samarinda designates priority destinations through a competitive selection process with systematic stages. The research findings also highlight several challenges faced, including limited operational and promotional budgets, suboptimal time management in implementing strategies, and the need to enhance the human resource capacity of destination managers. Therefore, this study recommends the development of measurable and nationally standardised technical guidelines, as well as capacity-building initiatives for managers through...
Co-Authors Bartolomeus Herawan Mintardjo Cindy Yovita Sari Eko Nur Fatmawati Elha Linuar Shima Dulang Parancana Hapsari Wahyuningsih Matthew Ervino Setiawan Siti Muajimah Suparwi Suparwi Tamarin Lintang Arafah