Annisya Lutfi Septanti
Universitas Muria Kudus, Indonesia

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Peningkatan Produktivitas Peternakan Kambing melalui Optimalisasi Teknologi dan Digitalisasi Diah Ayu Susanti; Annisya Lutfi Septanti; Nafi' Inayati Zahro
Muria Jurnal Layanan Masyarakat Vol. 8 No. 2 (2026): September 2026
Publisher : LPPM Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/mjlm.v8i2.17378

Abstract

Goat farming is one of the potential livestock sectors that can be utilized for its meat, milk, and skin products. The goat farming group in Kudus Regency faces several problems, including the unavailability of a feed chopper machine, limited knowledge of feed processing and preservation, the absence of financial recording systems, and a lack of direct marketing through digital media. This community service activity aims to optimize technology and digitalization in livestock farming to improve productivity and business management. The methods used include orientation, training, and feedback (OLU method) through presentation, discussion, and hands-on practice sessions. The results showed that: (1) the provision of a motorized feed chopper machine reduced feed processing time by 50% compared to manual processing; (2) training in simple financial bookkeeping improved the partners' ability to record income, expenses, assets, and liabilities; and (3) digital marketing training via social media and marketplace platforms expanded the sales reach beyond the local area. This activity contributed positively to the partners' managerial, financial, and technological capabilities, thus having the potential to increase sales turnover and business profit.