Muria Jurnal Layanan Masyarakat
Vol. 8 No. 2 (2026): September 2026

Peningkatan Produktivitas Peternakan Kambing melalui Optimalisasi Teknologi dan Digitalisasi

Diah Ayu Susanti (Universitas Muria Kudus)
Annisya Lutfi Septanti (Universitas Muria Kudus, Indonesia)
Nafi' Inayati Zahro (Universitas Muria Kudus)



Article Info

Publish Date
14 Sep 2026

Abstract

Goat farming is one of the potential livestock sectors that can be utilized for its meat, milk, and skin products. The goat farming group in Kudus Regency faces several problems, including the unavailability of a feed chopper machine, limited knowledge of feed processing and preservation, the absence of financial recording systems, and a lack of direct marketing through digital media. This community service activity aims to optimize technology and digitalization in livestock farming to improve productivity and business management. The methods used include orientation, training, and feedback (OLU method) through presentation, discussion, and hands-on practice sessions. The results showed that: (1) the provision of a motorized feed chopper machine reduced feed processing time by 50% compared to manual processing; (2) training in simple financial bookkeeping improved the partners' ability to record income, expenses, assets, and liabilities; and (3) digital marketing training via social media and marketplace platforms expanded the sales reach beyond the local area. This activity contributed positively to the partners' managerial, financial, and technological capabilities, thus having the potential to increase sales turnover and business profit.

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Journal Info

Abbrev

mjlm

Publisher

Subject

Humanities Education Environmental Science Social Sciences

Description

Diterbitkan sebagai media publikasi dan desiminasi hasil penelitian dan karya ilmiah hasil pengabdian kepada masyarakat untuk memperkaya khasanah keilmuan pendidikan menuju tercapainya generasi emas Indonesia. Muria Jurnal Layanan Masyarakat merupakan jurnal yang diterbitkan oleh Lembaga Penelitian ...