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All Journal Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah
Laura Natasya Saragih
Universitas Islam Negeri Sumatera Utara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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A Path Analysis Model of Zakat Understanding: The Moderating Role of Access to Digital Information about Zakat Between Religious Commitment and Social Norms at Baznas in Medan City Laura Natasya Saragih; Muhammad Syahbudi; Rahmat Daim Harahap
Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Vol. 4 No. 3 (2026): Agustus : Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jupiekes.v4i3.3488

Abstract

This study aims to analyze the influence of religious commitment and social norms on the understanding of zakat and to examine the role of access to digital information about zakat as a moderating variable among the community at BAZNAS in Medan. This study employs a quantitative approach using primary data collected through a questionnaire distributed to respondents. The sampling technique used was purposive sampling, while data analysis was conducted using Moderated Regression Analysis (MRA). The results show that Religious Commitment and Social Norms have a positive and significant effect on the understanding of zakat. Digital access to information about zakat also has a positive and significant effect on the understanding of zakat. Furthermore, digital access to information about zakat was found to positively and significantly moderate the influence of Religious Commitment and Social Norms on the understanding of zakat. These findings indicate that access to zakat information through digital media can strengthen the influence of religious values and social norms in enhancing the public’s understanding of zakat. Thus, the use of digital media can serve as a supportive tool in improving zakat literacy and understanding at BAZNAS in Medan City.
Co-Authors Muhammad Syahbudi Rahmat Daim Harahap