A Path Analysis Model of Zakat Understanding: The Moderating Role of Access to Digital Information about Zakat Between Religious Commitment and Social Norms at Baznas in Medan City

Laura Natasya Saragih (Universitas Islam Negeri Sumatera Utara)
Muhammad Syahbudi (Universitas Islam Negeri Sumatera Utara)
Rahmat Daim Harahap (Universitas Islam Negeri Sumatera Utara)

Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah
Vol. 4 No. 3 (2026): Agustus : Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah

This study aims to analyze the influence of religious commitment and social norms on the understanding of zakat and to examine the role of access to digital information about zakat as a moderating variable among the community at BAZNAS in Medan. This study employs a quantitative approach using primary data collected through a questionnaire distributed to respondents. The sampling technique used was purposive sampling, while data analysis was conducted using Moderated Regression Analysis (MRA). The results show that Religious Commitment and Social Norms have a positive and significant effect on the understanding of zakat. Digital access to information about zakat also has a positive and significant effect on the understanding of zakat. Furthermore, digital access to information about zakat was found to positively and significantly moderate the influence of Religious Commitment and Social Norms on the understanding of zakat. These findings indicate that access to zakat information through digital media can strengthen the influence of religious values and social norms in enhancing the public’s understanding of zakat. Thus, the use of digital media can serve as a supportive tool in improving zakat literacy and understanding at BAZNAS in Medan City.