Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Formosa Journal of Science and Technology (FJST) Concept: Journal of Social Humanities and Education
Refdi Refdi
Sekolah Tinggi Ilmu Administrasi Lancang Kuning Dumai
Humanities Astronomy Computer Science & IT Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pemberdayaan Pelaku Wisata Pantai Bahtera melalui Strategi Promosi, Penguatan Layanan, dan Produksi Video Kreatif Andi Desy Musdiana; Refdi Refdi; Aiman Fahmi; Annisa Nurhasanah; Revalinda Alfitra Zaidi; Susiyanti Susiyanti
Concept: Journal of Social Humanities and Education Vol. 5 No. 2 (2026): Concept: Journal of Social Humanities and Education
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/concept.v5i2.2993

Abstract

The use of digital media has become a crucial element in promoting tourist destinations, including those managed by local communities. However, the adoption of social media is not always accompanied by an understanding of promotional strategies, tourism services, or the ability to create engaging and relevant visual content. This community service initiative aimed to enhance the understanding of tourism stakeholders at Bahtera Beach regarding promotional strategies and tourism services, while also providing hands-on experience in creative video production for digital promotion. The activity took place at Bahtera Beach (Guntung Urban Village, Medang Kampai District, Dumai City) on December 18, 2025. It involved 19 participants—comprising tourism managers, operational staff, and other relevant stakeholders—alongside two lecturers and four students from the Business Administration program at STIA Lancang Kuning Dumai. The methodology included observation, initial coordination and interviews, outreach sessions, seminars and discussions, creative video production training, practical exercises, mentoring, and participatory observational evaluation. The results demonstrated an improved understanding among participants regarding promotional strategies and tourism services, as well as the successful production of visual content (photos and videos) to serve as initial promotional material for Bahtera Beach. The initiative also established a collaborative framework among the higher education institution, students, and tourism stakeholders for developing the destination's digital communication materials. Future sustainability efforts will focus on consistent social media content production and management, alongside data-driven evaluations to track progress in engagement, visitor numbers, and tourism business performance.
Implementation of the Company's Corporate Social Responsibility (CSR) Policy on Local Community Empowerment Nurmala Sari; E. Maznah Hijeriah; Refdi Refdi
Formosa Journal of Science and Technology Vol. 4 No. 9 (2025): September 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v4i9.233

Abstract

This study analyzes the implementation of Corporate Social Responsibility (CSR) policies in empowering local communities in Riau, focusing on planning, implementation, and evaluation mechanisms. Using a qualitative case study approach with ten informants, data were collected through interviews, observations, and documentation, and analyzed thematically. The findings reveal that CSR programs have contributed to improving community economic and social capacity, though challenges remain in coordination, transparency, and sustainability. The study highlights the need to strengthen administrative functions so that CSR is not limited to philanthropy but supports long-term community independence. Theoretically, it enriches development administration studies, while practically offering strategic recommendations for more effective and accountable CSR policies.
Co-Authors Aiman Fahmi Andi Desy Musdiana Annisa Nurhasanah E. Maznah Hijeriah Nurmala Sari Revalinda Alfitra Zaidi Susiyanti Susiyanti