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All Journal Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Strategi Bisnis Teknologi
Naila Rizkiyah
Universitas Mulawarman
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Pelatihan Kewirausahaan terhadap Peningkatan Kompetensi Branding dan Digital Marketing Pelaku UMKM Binaan Rumah BUMN Telkom Samarinda Naila Rizkiyah; Ahmad Firman Hakim
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 5 No. 2 (2026): Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v5i2.6226

Abstract

This community service activity aims to evaluate the effect of entrepreneurship training on increasing branding and digital marketing competencies for Micro, Small and Medium Enterprises (MSMEs) under the guidance of Rumah BUMN Telkom Samarinda. The main problem faced by partners is a low understanding of the legal aspects of brands and limited technical skills in using digital media to expand market reach. The implementation method uses a quantitative evaluation approach for 10 training participants through structured curriculum stages (Introduction, Intermediate, and Advance). Measuring the success of competency is carried out using a post-test instrument which is given after the material intervention is completed. The results of the activity showed very significant achievements with the group's average score reaching a score of 97 out of a scale of 100, which is categorized as a very good level of understanding. Participants successfully demonstrated mastery of trademark registration procedures in accordance with Law no. 20 of 2016 as well as skills in managing digital devices such as WhatsApp Business and visual design applications for creative content. This training has proven effective in increasing the competitiveness of local Samarinda MSMEs to accelerate transformation towards a competitive digital economic ecosystem.
Ergonomi Terintegrasi dan Kesehatan Mental Kerja: Peningkatan Kesadaran Pekerja PT. XYZ di Era Digital Naila Rizkiyah; Rosyid Nurrohman
Jurnal Strategi Bisnis Teknologi Vol. 2 No. 4 (2025): November : Jurnal Strategi Bisnis Teknologi (JUSBIT)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jusbit.v2i4.1050

Abstract

The rapid development of the digital era has led to a major shift in the modern workplace, with over 1.5 billion people spending more than six hours daily in front of computer screens. This working condition poses significant occupational health risks, including Musculoskeletal Disorders (MSDs) such as Low Back Pain (LBP) and neck strain, with a global prevalence of 60-80%. Furthermore, prolonged screen exposure and high workload contribute to mental health issues like chronic stress and digital fatigue. This community service aimed to increase awareness among PT. XYZ employees regarding the importance of integrated ergonomics to achieve optimal productivity. The method used was an informative sharing session through a presentation and discussion. The material emphasized a three-pronged intervention approach: physical ergonomics (workstation adjustment), technology-based interventions (wearable devices, break reminder apps, and electromagnetic radiation prevention), and mental well-being integration (mindfulness and relaxation techniques). The results showed a significant increase in participant understanding of the health risks and the practical steps to implement integrated ergonomic solutions. It was found that combining technology-based reminders and mindfulness exercises can reduce health complaints by up to 40% better than physical interventions alone. The implication of this service is the recommendation for PT. XYZ to adopt an integrated ergonomic policy that addresses physical, technological, and mental aspects to create a healthier, safer, and more productive work environment for its employees.
Co-Authors Ahmad Firman Hakim Rosyid Nurrohman