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All Journal Social, Humanities, and Educational Studies (SHEs): Conference Series Proceedings of The International Indonesia Conference on Interdisciplinary Studies
Ahmad Firman Hakim
Universitas Mulawarman
Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Inovasi Produk dan Kemasan Amplang UD Taufik Jaya Makmur Dalam Meningkatkan Nilai Kualitas di Samarinda Risky Juliana; Muhammad Zaini; Ahmad Firman Hakim; Ummi Nadroh
Social, Humanities, and Educational Studies (SHES): Conference Series Vol 8, No 2 (2025): Social, Humanities, and Educational Studies (SHEs): Conference Series
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/shes.v8i2.105128

Abstract

Dalam menghadapi persaingan pasar yang semakin ketat, inovasi produk dan kemasan menjadi faktor penting untuk mempertahankan dan meningkatkan daya saing UMKM. Penelitian ini menganalisis inovasi produk dan kemasan pada usaha amplang UD Taufik Jaya Makmur di Samarinda untuk meningkatkan nilai kualitas produk. Metode yang digunakan adalah penelitian kualitatif deskriptif dengan pendekatan studi kasus. Data dikumpulkan melalui observasi, wawancara mendalam dengan pemilik usaha, karyawan, dan konsumen, serta dokumentasi. Hasil penelitian menunjukkan bahwa inovasi produk seperti pengembangan varian rasa dan peningkatan kualitas bahan baku, serta inovasi kemasan yang mencakup desain menarik dan informasi yang lebih lengkap, berhasil meningkatkan daya tarik produk, memperkuat citra merek, dan membangun loyalitas pelanggan. Secara kuantitatif, perubahan dalam desain kemasan dan peningkatan kualitas produk meningkatkan kepuasan konsumen sebesar 25%, yang tercermin dalam penjualan yang lebih tinggi. Inovasi ini juga menunjukkan dampak positif pada daya tahan produk, yang dapat bertahan lebih lama, hingga 3 bulan, dengan kualitas yang terjaga. Kontribusi praktis dari penelitian ini bagi UMKM adalah menunjukkan bahwa penerapan inovasi produk dan kemasan yang berkelanjutan dapat meningkatkan kualitas dan daya saing produk di pasar yang semakin kompetitif.
SWOT ANALYSIS FOR DEVELOPING THE CITRA NIAGA AREA TO IMPROVE THE COMPETITIVENESS OF EAST KALIMANTAN SOUVENIR BUSINESSES Syafira Rahmalia Indah; Annisa Wahyuni Arsyad; Ummi Nadroh; Ahmad Firman Hakim
Proceedings International Indonesia Conference on Interdisciplinary Studies Vol. 1 (2025): Proceedings of The International Indonesia Conference on Interdisciplinary Studies (I
Publisher : Faculty of Social and Political Sciences, Universitas Lampung

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Abstract

 This study examines the development strategy of the Citra Niaga area to enhance the competitiveness of East Kalimantan’s souvenir business actors. The urgency of this research arises from the significant decline of Citra Niaga since 1980s and the challenges faced in the post-pandemic sales era, despite revitalization efforts by the government that have yet to yield optimal results for local entrepreneurs. The main theoretical framework used is the SWOT analysis (Strengths, Weaknesses, Opportunities, Threats), aimed at identifying and mapping the strategic position of the area. A descriptive qualitative research method was employed to gather in-depth data through interviews with souvenir business actors and relevant government agencies (The Ministty of Public Works and Public Housing), questionnaires for SWOT factor weighting and rating, and documentation review. Purposive sampling was applied with the criterion of business actors having operated for a minimum of 10 years, to gain historical insight and rich experience. The SWOT analysis results place Citra Niaga in Quadrant I, indicating a strong internal position and significant external opportunities. The recommended main strategy is the Strength-Opportunity (SO) Strategy, which focuses on maximizing product innovation supported by human resource training and promoting the uniqueness and diversity of products with government backing. Recommendations include the utilization of e-commerce platforms and the implementation of government-supported innovation development and digital marketing programs for business actors.
Co-Authors Arsyad, Annisa Wahyuni Muhammad Zaini Risky Juliana Syafira Rahmalia Indah Ummi Nadroh