<![CDATA[The increasingly growing development of transportation has resulted in various mobile application-based transportatiton service, one of which is Bajaj Maxride. This application brings together drivers and customers quickly and easily who are known to use Bajaj public transportation. This study aims to determine the magnitude of the factors of service quality, price, travel time, facilities, and security and to determine the most dominant factors in the use of Bajaj Maxride public transportation in Makassar City. This study uses a quantitative method by distributing questionnaires to users of Bajaj Maxride public transportation secvices. The raw data from the survey results were then processed into numbers (numerical) using Microsoft Excel software. Furthermore, validity and reliability tests are carried out for each statement item using SPSS version 27. The survey data in numerical form are then analyzed using the Respondent Achievement Level (TCR) formula to determine the percentage of each variable and to more easily determine the most dominant factors in the use of Bajaj Maxride Public transportation. The results of the study show that the factors for using public transportation mode in Makassar City are service quality, price, travel time, facilities, and security factors with the most dominant factor being the facility factor of 81,531% followed by the service quality factor of 80.094%, price 80,000%, security 79,031%, and travel time 78,094%.]]>
