<![CDATA[Micro, small, and medium enterprises require not only production capacity but also marketing and financial management skills to support business continuity. This community service activity aimed to strengthen the understanding of Barokah Jaya MSME in Ujungwatu Village regarding digital marketing and simple financial record-keeping, accompanied by the design of a business logo. The activity was conducted through initial observation and interview, socialization using presentations, discussions, and direct practice, documentation, and one follow-up. The socialization introduced social media and advertising as promotional tools as well as simple recording of cash inflows, cash outflows, remaining business funds, and basic profit calculation. Follow-up results indicated that, according to the partner, financial transactions began to be recorded more routinely while the separation of personal and business funds was maintained. Digital marketing implementation remained at an early stage because the business still relied on WhatsApp and was preparing a dedicated social media account. The logo design had been completed but had not yet been applied to a new order. Therefore, the activity mainly contributed to additional knowledge, initial financial-recording habits, and readiness to develop an independent business identity and digital marketing channel. Changes in sales, turnover, profit, or market reach could not yet be concluded.Keywords: community empowerment; digital marketing; financial records; MSMEs; Ujungwatu Village.]]>
