Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Jurnal Aplikasi Bisnis Kesatuan Jurnal Lentera Pengabdian
Abdul Ghofar
GICI Business School
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Strategi Kepemimpinan Transformasional Dalam Pengelolaan Perubahan Sumber Daya Manusia Di Era VUCA: Studi Kasus Pada Fakultas Ilmu Sosial Dan Ilmu Budaya Universitas Pakuan Jimmer Sulistiyo; Abdul Ghofar; Christian Ekawati; Aries Zuswana
Jurnal Aplikasi Bisnis Kesatuan Vol. 6 No. 2 (2026): JABKES Edisi Agustus 2026
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v6i2.5807

Abstract

The VUCA era characterized by volatility, uncertainty, complexity, and ambiguity requires higher education institutions to develop adaptive capabilities in managing human resources. This study aims to analyze the implementation of transformational leadership in managing human resource changes at the Faculty of Social and Cultural Sciences, Universitas Pakuan. A qualitative case study approach was employed. Data were collected through in-depth interviews, observations, and documentation involving faculty leaders, department heads, lecturers, and administrative staff. Data were analyzed using thematic analysis through open coding, axial coding, and thematic interpretation. The findings indicate that transformational leadership significantly contributes to human resource change management through four dimensions: idealized influence, inspirational motivation, intellectual stimulation, and individualized consideration. Idealized influence and inspirational motivation strengthen organizational trust, commitment, and motivation toward change. Intellectual stimulation promotes innovation and digital transformation through the implementation of Learning Management Systems (LMS), although digital competency gaps remain evident. Meanwhile, individualized consideration requires further enhancement due to limited personalized approaches to individual needs. The study further reveals that human resource adaptability and organizational resilience serve as critical mechanisms in responding to VUCA challenges. The study proposes an Adaptive Transformational Leadership Model for the VUCA Era, illustrating the interaction among transformational leadership dimensions, human resource adaptability, and organizational resilience in supporting successful organizational change within higher education institutions
Generative AI-Assisted Marketing Capabilities among Tourism MSMEs in Mandalika: A Community Training and Mentoring Program Abdul Ghofar; Altatit Dianawati; Eko Yuliawan; TB Firman Wiraatmadja
Lentera Pengabdian Vol. 4 No. 04 (2026): October 2026
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/lp.v4i04.1676

Abstract

Micro, small, and medium enterprises in Mandalika tourism area, Central Lombok, face intensifying competition as the destination attracts more domestic and international visitors, yet many business owners still rely on informal and irregular marketing and have limited experience with generative artificial intelligence. This community service program aimed to strengthen the entrepreneurial marketing capability of tourism micro, small, and medium enterprises through training and mentoring based on generative artificial intelligence. The program was conducted from 17 to 19 May 2026 and involved 15 business owners from six business types, selected purposively. It combined participatory workshops, hands-on practice, and individual mentoring, and was evaluated with a one-group pre-test and post-test design), a knowledge test, a capability questionnaire covering five dimensions, and a four-week follow-up. Data were analyzed descriptively and with the Wilcoxon signed-rank test. The mean knowledge score rose from 43.7 to 82.0, and the mean entrepreneurial marketing capability score rose from 2.48 to 4.05 on a five-point scale (p < .001, r = .88), with the largest gains in content innovation and resource leveraging. At the four-week follow-up, participants self-reported more regular marketing practices: 13 of 15 (86.7%) posted at least three times per week, 12 (80.0%) held a documented content plan, and 13 (86.7%) offered English product descriptions. Participants also detected inaccurate machine-generated output and corrected it through verification. These observed capability gains suggest that generative artificial intelligence, when combined with an entrepreneurial marketing mindset and human verification, resource-limited tourism enterprises improve their marketing capability. Because the study had no comparison group and did not measure sales or revenue, effects on business competitiveness remain untested. Continued mentoring and controlled evaluation are recommended.
Co-Authors Altatit Dianawati Aries Zuswana Christian Ekawati Eko Yuliawan Jimmer Sulistiyo TB Firman Wiraatmadja