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All Journal International Journal of Economics, Management and Accounting
Irene Olivia Salim
Universitas Sangga Buana
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Effect of Hospital Brand Image and Patient Trust on Patient Satisfaction Irene Olivia Salim; Vip Paramarta; Kosasih Kosasih; Farida Yuliaty
International Journal of Economics, Management and Accounting (IJEMA) Vol. 3 No. 10 (2026)
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v3i10.425

Abstract

Patient satisfaction is an important indicator of healthcare service quality and hospital performance. This study aims to examine the effect of Hospital Brand Image and Patient Trust on Patient Satisfaction. A quantitative approach with an explanatory research design was employed in this study. Data were collected through questionnaires distributed to 250 patients at Hospital X using a purposive sampling technique. The research instrument was tested for validity and reliability, while data analysis was conducted using multiple linear regression with the support of IBM SPSS Statistics. The results indicate that Hospital Brand Image has a positive and significant effect on Patient Satisfaction. In addition, Patient Trust also has a positive and significant effect on Patient Satisfaction. Simultaneously, Hospital Brand Image and Patient Trust significantly influence Patient Satisfaction, indicating that both factors play important roles in shaping patients' healthcare experiences. These findings highlight the importance of strengthening hospital reputation and developing patient trust as strategic efforts to improve satisfaction and maintain sustainable relationships with patients.
Co-Authors Farida Yuliaty Kosasih Vip Paramarta