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All Journal Didaktik : Jurnal Ilmiah PGSD STKIP Subang
Andri Kusnadi
Universitas Nahdlatul Ulama Kalimantan Barat
Education

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STRATEGI PEMILIK USAHA DALAM MENGELOLA SUMBER DAYA MANUSIA PADA TOKO BANGUNAN MAJU JAYA DESA MADU SARI Andri Kusnadi; Yuni Firayanti; Marhamah
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 03 (2026): Volume 12 No. 3, September 2026 Released
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i03.18949

Abstract

ABSTRACT This study aims to analyze the business owner's strategies in managing human resources (HR), identify the obstacles encountered, and determine the influence of HR management strategies on Toko Bangunan Maju Jaya in Madu Sari Village, Kubu Raya Regency. This study employed a qualitative approach with a descriptive case-study design. Data was collected through in-depth interviews with the owner and six employees, non-participant observation, and documentation, then analyzed through data reduction, data presentation, and conclusion drawing, with credibility established through source, technique, and time triangulation. The results show that HR management strategies are implemented through trust-based recruitment relying on local proximity and honesty, on-the-job training for new employees, financial and non-financial incentives, direct supervision through attendance records and CCTV, and a family-oriented work culture. These strategies contribute to employee comfort, loyalty, and work continuity. However, challenges remain in structured career development, and long-term welfare guarantees such as employment insurance. Therefore, a more structured career path system and periodic training program are needed to ensure that HR management at small and medium enterprises can be implemented effectively and sustainably.
Co-Authors Marhamah Yuni Firayanti