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All Journal Global Leadership Organizational Research in Management
Yoga Salim Putra
Universitas Esa Unggul
Decision Sciences, Operations Research & Management Social Sciences

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Pengaruh Work Life Balance dan Kepuasan Kerja terhadap Perilaku Kerja Inovatif melalui Komitmen Organisasi sebagai Mediasi Yoga Salim Putra; Sugiyanto Sugiyanto
Global Leadership Organizational Research in Management Vol. 4 No. 4 (2026): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v4i4.4051

Abstract

The increasingly tight competition in the automotive industry in Indonesia, including the entry of new brands with competitive prices, also affects the dynamics of four-wheeled vehicle sales. This study aims to analyze the effect of Work life balance and Job Satisfaction on Innovative Work Behavior through Organizational Commitment as a mediating variable. This study uses a quantitative approach with a causal associative design. The sampling technique uses non-probability sampling with a purposive sampling method, with a total of 216 automotive marketing employees in the Greater Jakarta area as respondents. Data analysis was carried out using Structural Equation Modeling based on Covariance-Based SEM (CB-SEM) with the help of Lisrel software, as well as descriptive analysis using the Three Box Method. The results of the study indicate that Work Life Balance, Job Satisfaction, and Organizational Commitment have a positive effect on Innovative Work Behavior. In addition, Work Life Balance and Job Satisfaction also have a positive effect on Organizational Commitment. Organizational Commitment is proven to partially mediate the influence of Work Life Balance and Job Satisfaction on Innovative Work Behavior. Thus, all hypotheses in this study are declared proven and significant. Further research is recommended to expand the scope of the research objects and locations and explore theories and other variables outside the study that could potentially influence the results. The results provide managerial benefits related to improving employee work behavior, particularly in the automotive marketing sector.
Co-Authors Sugiyanto, Sugiyanto