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All Journal Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka
Al Buhari
Universitas Tanjungpura
Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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Implementasi Strategi Pemasaran Digital dan Promosi Kreatif Untuk Mendukung Pengembangan UMKM Ziqri Muhamad Hafiidz; Mazayatul Mufrihah; Al Buhari; Muhammad Aryo Athallah; Mohamd Zhaky Dwi Saputra
Jurnal Pengabdian Masyarakat Sabangka Vol 5 No 05 (2026): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v5i05.2899

Abstract

This community service program aims to strengthen the digital presence and business identity of Micro, Small, and Medium Enterprises (MSMEs) in Cempaka Putih Hamlet through digitalization and branding mentoring. The program focuses on enhancing MSME accessibility via Google Maps and strengthening visual branding through the creation of business banners. The method employed is a participatory mentoring approach, which encompass es business profile registration, information data entry, the uploading of a product photograph, and banner production. The results demonstrate that MSME information has become more accessible digitally, while the business banners enhance business identity and promotional efforts. Furthermore, this activity enhances the understanding of MSME actors regarding the importance of digital presence and visual branding in supporting sustainable business development. The utilization of digital media is anticipated to assist MSMEs in expanding the reach of their business information to the wider public & increasing the probability of being recognized by consumers beyo nd their immediate vicinity. Consequently, this program contributes to facilit ating the MSME digitalization process in a practical & sustainable manner.
Co-Authors Mazayatul Mufrihah B11212091 Mohamd Zhaky Dwi Saputra Muhammad Aryo Athallah Ziqri Muhamad Hafiidz