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Pemberdayaan Masyarakat Pesisir Melalui Pengolahan Hasil Perikanan Dan Pemasaran Digital Di Kelurahan Kasipute Kabupaten Bombana Fithriah Napu; Muh. Fahril Febriansyah; Firda Ramadhani; Nurul Islamiyah Putri; Selvi Diliyanti Rizki; Bahdin Ahad Badia; Fachrizal Cesar Putra
Jurnal Pengabdian Masyarakat Sabangka Vol 5 No 05 (2026): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v5i05.2943

Abstract

This community service program aimed to strengthen the economic and social capacity of the coastal community of Kasipute Village, Rumbia Subdistrict, Bombana Regency, Southeast Sulawesi, through a set of empowerment activities carried out by students of Universitas Muhammadiyah Kendari from August to September 2026. A participatory, community-based service-learning approach was applied, combining field observation, interviews with local stakeholders, and hands-on training. The main programs consisted of village spatial mapping, processing of skipjack tuna into shredded fish (abon), hygienic product packaging, digital marketing through social media and marketplace platforms, healthy group exercise, installation of neighborhood boundary markers, mosque environment maintenance, a Quranic recitation competition, and an anti-bullying socialization for elementary school students. The results indicate improved technical skills in fishery product diversification, strengthened community organization, and a marketable local product, “Abon Cakalang Kasipute,” confirming the potential of participatory community service to accelerate coastal economic empowerment.