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All Journal Community Engagement and Emergence Journal (CEEJ) Prestise: Jurnal Pengabdian Kepada Masyarakat Bidang Ekonomi dan Bisnis
Triyono Triyono
Muhammadiyah University of Surakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Social Sciences

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Pengaruh Adopsi Media Sosial Dan Perencanaan Strategis Terhadap Kinerja Umkm Dengan Kemampuan Inovasi Sebagai Variabel Mediasi (Studi Empiris Pada UMKM Di Soloraya) Annisa Ayu Sholehah; Triyono Triyono
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 4 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i4.12122

Abstract

Penelitian ini bertujuan untuk menguji pengaruh adopsi media sosial dan perencanaan strategis terhadap kinerja UMKM serta peran kemampuan inovasi sebagai variabel mediasi pada UMKM di wilayah Soloraya. Penelitian menggunakan pendekatan kuantitatif dengan data primer melalui kuesioner dan melibatkan 100 responden. Analisis data menggunakan SEM-PLS dengan SmartPLS 4. Hasil penelitian menunjukkan bahwa adopsi media sosial berpengaruh positif dan signifikan terhadap kemampuan inovasi dan kinerja UMKM. Perencanaan strategis berpengaruh positif dan signifikan terhadap kemampuan inovasi, tetapi tidak berpengaruh signifikan terhadap kinerja UMKM. Kemampuan inovasi juga tidak berpengaruh signifikan terhadap kinerja UMKM serta tidak mampu memediasi hubungan adopsi media sosial maupun perencanaan strategis terhadap kinerja UMKM.
Capacity Building for MSMEs: Driving Digital Transformation and Financial Literacy to Boost Competitiveness in the Digital Economy Noer Sasongko; Triyono Triyono; Nurlita Arum S; Lulu Hardina
Prestise: Jurnal Pengabdian Kepada Masyarakat Bidang Ekonomi dan Bisnis Vol. 6 No. 1 (2026): Jurnal Pengabdian Kepada Masyarakat Bidang Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/prestise.v6i1.54891

Abstract

Originality/novelty: This program introduces a comprehensive, community-based participatory approach tailored for MSMEs in Soloraya, integrating digital technology, product innovation, and financial management to drive mindset transformation from conventional to adaptive digital business practices. Objective: This initiative aimed to enhance the understanding, capabilities, and business performance of local MSMEs in Surakarta through digital technology utilization, product innovation, and financial literacy. Methods/approach: The study involved 50 MSME actors across culinary, fashion, and handicraft sectors. The methodology comprised training, mentoring, and practical assistance covering digital marketing, branding, packaging, and digital bookkeeping. Data was gathered via observations, interviews, discussions, documentation, and practical evaluations, then analyzed descriptively using a qualitative approach. Results: The intervention successfully improved participants' digital knowledge, entrepreneurial skills, and financial management capabilities. Participants demonstrated enhanced proficiency in social media promotion, marketplace usage, attractive packaging creation, and simple digital bookkeeping. Implications: Despite challenges like varied literacy levels and infrastructure limits, the program offers practical strategies to bolster MSME competitiveness and supports sustainable local economic growth in the digital era.  
Co-Authors Annisa Ayu Sholehah Lulu Hardina Noer Sasongko Nurlita Arum S