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All Journal Prestise: Jurnal Pengabdian Kepada Masyarakat Bidang Ekonomi dan Bisnis
Nurlita Arum S
University Muhammadiyah of Surakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Capacity Building for MSMEs: Driving Digital Transformation and Financial Literacy to Boost Competitiveness in the Digital Economy Noer Sasongko; Triyono Triyono; Nurlita Arum S; Lulu Hardina
Prestise: Jurnal Pengabdian Kepada Masyarakat Bidang Ekonomi dan Bisnis Vol. 6 No. 1 (2026): Jurnal Pengabdian Kepada Masyarakat Bidang Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/prestise.v6i1.54891

Abstract

Originality/novelty: This program introduces a comprehensive, community-based participatory approach tailored for MSMEs in Soloraya, integrating digital technology, product innovation, and financial management to drive mindset transformation from conventional to adaptive digital business practices. Objective: This initiative aimed to enhance the understanding, capabilities, and business performance of local MSMEs in Surakarta through digital technology utilization, product innovation, and financial literacy. Methods/approach: The study involved 50 MSME actors across culinary, fashion, and handicraft sectors. The methodology comprised training, mentoring, and practical assistance covering digital marketing, branding, packaging, and digital bookkeeping. Data was gathered via observations, interviews, discussions, documentation, and practical evaluations, then analyzed descriptively using a qualitative approach. Results: The intervention successfully improved participants' digital knowledge, entrepreneurial skills, and financial management capabilities. Participants demonstrated enhanced proficiency in social media promotion, marketplace usage, attractive packaging creation, and simple digital bookkeeping. Implications: Despite challenges like varied literacy levels and infrastructure limits, the program offers practical strategies to bolster MSME competitiveness and supports sustainable local economic growth in the digital era.  
Co-Authors Lulu Hardina Noer Sasongko Triyono Triyono