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All Journal Pusat Publikasi Ilmu Manajemen
Pare, Fransiskus Novensius Ronaldo
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Digital Marketing dan Kualitas Pelayanan Terhadap Minat Kunjung Kembali Masyarakat di Sanggar Bliran Sina Watublapi Pare, Fransiskus Novensius Ronaldo; Rangga, Yoseph Darius Purnama; Juru, Paulus
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 4 No. 3 (2026): Juli: Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Univ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v4i3.1569

Abstract

This study aims to (1) find out the effect of digital marketing on the community's interest in visiting Sanggar Bliran Sina Watublapi again, (2) find out the effect of service quality on the community's interest in revisiting Sanggar Bliran Sina Watublapi, and (3) find out the effect of digital marketing and service quality on the community's interest in revisiting Sanggar Bliran Sina Watublapi. In this study, the research design uses associative research with a quantitative research method approach. The sampling method used is Purposive Sampling with the Accidental Technique. In this study, the sample size was taken using Slovin's formula, totaling 72. Data were collected through questionnaires and analyzed using inferential statistics, namely multiple linear regression. Hypothesis testing was carried out using the F-test and t-test. The results of this study show that (1) digital marketing partially has a positive and significant effect on the public's intention to revisit Sanggar Bliran Sina Watublapi, with a t-count value > t-table 2.343 > 1.994. (2) service quality partially has a positive and significant effect on the public's intention to revisit Sanggar Bliran Sina Watublapi, with a t-count value > t-table 2.173 > 1.994. (3) digital marketing and service quality simultaneously have a positive and significant effect on the public's intention to revisit Sanggar Bliran Sina Watublapi, with an F-count value > F-table, 7.658 > 3.13.
Co-Authors Juru, Paulus Rangga, Yoseph Darius Purnama