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All Journal Jurnal Cendekia Ilmiah
Siti Aulia Sintia
UIN SULTAN MAULANA HASANUDDIN BANTEN
Humanities Social Sciences

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Constructing Meaning of Linguistic Landscape in Commercial Spaces: Signages at Mall of Serang, Banten Mida Maulida Rahmah; Siti Aulia Sintia; Tatu Siti Rohbiah
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 5: Agustus 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/j-ceki.v5i5.17606

Abstract

This study aims to analyze the linguistic landscape of commercial signage at the Mall of Serang in Banten. The research focuses on identifying the languages used on the signage, analyzing their semantic and pragmatic meanings, and examining the social and symbolic functions represented through language use in commercial spaces. This study employs a qualitative descriptive method with data collection techniques involving documentation through photographing signage found within the shopping mall area. The results indicate that signage at the Mall of Serang is dominated by the use of Indonesian and English, both in monolingual and bilingual formats. English is used to convey a sense of modernity, prestige, and globalization, while Indonesian is used to clarify information for local visitors. Semantically, signage carries lexical, contextual, and associative meanings, while pragmatically, it functions as an informative, persuasive, and symbolic medium to attract consumer attention and build brand identity. This study demonstrates that the linguistic landscape at the Mall of Serang reflects the relationship between local identity, marketing strategies, and the influence of globalization within commercial public spaces.
Co-Authors Mida Maulida Rahmah Tatu Siti Rohbiah