Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal Multidisciplinary Journal of Education, Economic and Culture
Agustin Novia Indriani
Universitas Boyolali
Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Pengaruh Video For You Page (FYP), Affiliate Marketing, dan Online Customer Review Terhadap Minat Beli Produk Fashion di Tiktok Shop( Studi Pada Pengguna TikTok Shop di Desa Kembangsari, Kecamatan Musuk, Kabupaten Boyolali) Agustin Novia Indriani; Donna Setiawati; Luki Sri Anggorowati
Multidisciplinary Journal of Education , Economic and Culture Vol. 4 No. 2 (2026): September 2026
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/khqt2w55

Abstract

This study aims to analyze the influence of For You Page (FYP) videos, Affiliate Marketing, and Online Customer Reviews on consumers' purchase intention toward fashion products on TikTok Shop. This research employed a quantitative approach with a sample of 108 TikTok users in Kembangsari Village selected through purposive sampling. Data were analyzed using multiple linear regression. The results showed that FYP videos, Affiliate Marketing, and Online Customer Reviews have a positive and significant effect on purchase intention, both partially and simultaneously. The study concludes that these three variables play an important role in increasing consumers' purchase intention toward fashion products on TikTok Shop.
Co-Authors Anggorowati, Luki Sri Donna Setiawati