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Budi Lestari, Sri
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HUBUNGAN ANTARA TERPAAN IKLAN KOSMETIK MAYBELLINE DI TELEVISI DAN PERSUASI OLEH KELOMPOK TEMAN SEBAYA TERHADAP MINAT BELI PRODUK MAYBELLINE DI KALANGAN MAHASISWI Deadra, Rachel; Budi Lestari, Sri
Interaksi Online Vol 6, No 4: Oktober 2018
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Iklan digunakan untuk memperkenalkan dan memasarkan sebuah produk atau brand. Kosmetik Maybelline merupakan salah satu brand make up yang digemari oleh wanita di Indonesia. Penelitian ini bertujuan untuk mengetahui hubungan antara terpaan iklan kosmetik Maybelline di televisi, persuasi kelompok teman sebaya, dan minat beli produk Maybelline di kalangan mahasiswi. Penelitian ini merupakan penelitian kuantitatif dengan tipe eksplanatoris, teori yang digunakan adalah Advertising Exposure Theory (1996) serta Teori Kelompok Rujukan (1942), penelitian ini menggunakan teknik non probability sampling dengan jumlah sampel sebanyak 60 orang, yang berusia 18-25 tahun, dan berdomisili di kota Semarang. Berdasarkan uji hipotesis yang dilakukan menggunakan analisis korelasi Kendall’s Tau, menunjukan bahwa terdapat hubungan positif pada tiap variabelnya. Terpaan iklan kosmetik Maybelline terhadap minat beli produk memiliki hubungan yang sangat signifikan, nilai signifikansinya sebesar 0,002 dan nilai koefisien korelasi sebesar 0,338. Sedangkan persuasi kelompok teman sebaya terhadap minat beli produk memiliki hubungan sangat signifikan, nilai signifikansinya sebesar 0,000 dan nilai koefisien korelasi sebesar 0,464. Semakin tinggi seseorang terkena terpaan iklan Maybelline, dan semakin sering seseorang menerima persuasi oleh teman sebayanya, maka semakin tinggi minat beli akan produk Maybelline, begitu pula sebaliknya. Sehingga hipotesis penelitian dinyatakan positif. Dengan hasil tersebut disarankan kepada pihak Maybelline Indonesia untuk dapat membuat slogan yang lebih mudah dingat oleh konsumen, serta mengadakan beauty event atau promo menarik agar lebih meningkatkan minat beli konsumen.
Pola Komunikasi Keluarga dalam Menjaga Keharmonisan Pada Pasangan Suami Istri yang Menjalani Long Distance Relationship. Agustina, Auriga; Budi Lestari, Sri
Interaksi Online Vol 6, No 1: Januari 2018
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Keluarga yang tinggal secara berjauhan sebagai konsekuensi pekerjaan, studi atau alasan-alasan lain, disisi lain mereka tetap berharap adanya proses komunikasi dengan keluarga yang dapat berlangsung secara harmonis. Penelitian ini bertujuan mendeskripsikan bagaimana pola komunikasi keluarga yang diterapkan pasangan suami istri tetap terhubung dengan keterpisahan jarak agar tetap harmonis.. Menggunakan pendekatan studi kasus dengan penjodohan pola. Penelitian ini mengambil tiga pasang suami istri sebagai informan dan menggunakan Teori pola Interaksi Hubungan. Hasil penelitian menemukan bahwa pola komunikasi yang telah diprediksi sebelumnya, yaitu pola komunikasi persamaan yang diterapkan oleh pasangan 3 ditandai dengan adanya komunikasi secara jujur, terbuka dan sering melakukan diskusi, biasanya diskusi dilakukan ketika membuat dan mengambil keputusuan. Sedangkan pola komunikasi seimbang tak terpisah yang diterapkan oleh pasangan 1 dan 2 ditandai dengan, pasangan yang mampu mengambil peranan dan kewenangan di bidang mereka masing-masing, suami memiliki kewenangan dibidang pekerjaan dan istri memiliki kewenangan di bidang rumah tangga. Pola komunikasi persamaan dan pola komunikasi seimbang tak terpisah yang diterapkan, dapat menjaga keharmonisan pada saat menjalani Long Distance Relationship, hal tersebut ditandai dengan cara mereka berkomunikasi dapat memenuhi unsur-unsur keharmonisan keluarga, yang meliputi : Menjalani kehidupan agama, mempunyai waktu bersama, memiliki komunikasi yang baik, saling menghargai satu sama lain, dan memiliki ikatan yang erat.
PENGARUH TERPAAN IKLAN SHOPEE DI TELEVISI DAN INTERAKSI REFERENCE GROUP TERHADAP MINAT BERTRANSAKSI SECARA ONLINE Tiara Tanca, Jhenika; Budi Lestari, Sri
Interaksi Online Vol 6, No 3: Juli 2018
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

In Indonesia, the growth of e-commerce is grown rapidly use for human daily needs. One of the e-commerce companies in Indonesia is Shopee. To attract and seize their consumer, they used advertising as their promotion tools. In fact, Shopee is one of the e-commerce which often appear in television. Beside that, the number of people downloading the Shopee application has increased more than 100% on 2015-2018 period. Based on that explanation above, this research will discuss about the influence of Advertising Exposure of Shopee on Television Toward The Intention in Online Transacting. In addition to advertising exposure, this research will discuss about reference group interaction as well. This research used Strong Advertising Theory and Darley, Blankson and Luethge’s Model. The population of this research are men and women in the age of 18 until 30, who domicile in Semarang and have experienced in watching the Shopee advertisement on television. The sum of sample are 50 which have been taken by purposive sampling technique. Analysis of the data is used multiple linear regression with computer analized by IBM SPSS. The result of the first hypotesys shows that the advertising exposure of Shopee on television is significantly influencing towards the intention of online transacting with regression coefficient 0.603 meaning that every variable increment of advertising exposure of shopee on television (X1) is 1 unit. Hence, the variable of intention in online transacting (Y) is increased by 0.603, as well. Besides that, the variable of the advertising exposure of shopee on television has that impact by 60.3% towards the variable of the intention in online transacting. The Significance value X1 (0.047 < 0.050) so that the advertising exposure of shopee on television takes charge in affecting the intention in online transacting of a customer. The result of the second hypotesys shows that reference group interaction is significantly influencing towards the intention of online transacting with regression coefficient 0.755 meaning that every variable increment of reference group imteraction (X2) is 1 unit. Hence, the variable of intention in online transacting (Y) is increased by 0.755 as well. Besides that, the variable of reference group interaction has that impact by 75.5% towards the variable of the intention in online transacting. The Significance value X2 (0.031 < 0.050) so that the reference group interaction takes charge in affecting the intention in online transacting of a customer.
THE FORMATION OF SELF IDENTITY THROUGH MODELLING SCHOOL Venturiny, Fernanda; Budi Lestari, Sri
Interaksi Online Vol 5, No 4: Oktober 2017
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Self –identity is a component of the self-concept that allows the individual to maintain consistent stance and thereby enables one to occupy a stable position in his environment. The environment can be one of the supporting factors for a person in the search for identity, but also can be an inhibiting factor. This study aims to describe whether modelling school can help as a means of communication of its members and build a personal identity of women, with qualitative descriptive research methods and phenomenology approach. The theory used is the theory of fashion as communication that explains a person can communicate throught fashion. Because of fashion is one form of nonverbal communication. Then the theory of self-presentation that explains that this theory is an attempt to control someone else’s impression by arranging the behavior so that others interpret the identity as they wants. The results of the study showed that the interpersonal communication performed by the modelling school coach “Hijabku Models Academy” on the incorporated students was built throught the closeness gained from openness, attention, affection, and supportive attitude when communicating. This adjacency is used to build students self-confidence and expected to be able to establish student identities. Then, the belief of parents of children who are seeking self-identity throught modeling school become one of the driving factors for students to be more confident without feeling burdened, braver, and not easily shaken in building their own identity. Therefore, parents and trainers should continue to approach students who educate them by motivating them to be more confident and encourage them to open up for positive things, because parents and trainers have an important role in shaping attitudes and character of students who want to seek identity throught modeling school.
Pemaknaan Khalayak Perempuan terhadap Cantik dalam Program “Para Petualang Cantik Trans 7” Ni’mah, Ulfatun; Budi Lestari, Sri
Interaksi Online Vol 6, No 4: Oktober 2018
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Kecantikan senantiasa menjadi isu yang tak pernah ada habisnya untuk dibahas. Selama ini, kecantikan selalu dilekatkan pada perempuan, hingga muncul stigma dalam masyarakat bahwa perempuan yang baik adalah perempuan yang cantik dan perempuan yang jelek merupakan perempuan yang buruk. Salah satu media yang menampilkan kecantikan ialah program Para Petualang Cantik yang tayang di stasiun televisi Trans7. Kecantikan melalui tampilan fisik dan non fisik diangkat melalui para host yang memandu acara tersebut. Penelitian ini bermaksud untuk mengetahui bagaimana penerimaan audiens perempuan mengenai cantik dalam program acara Para Petualang Cantik Trans7. Metode penelitian yang digunakan dalam penelitian ini ialah deskriptif kualitatif dengan menggunakan metode analisis resepsi dari Ien Ang dan teori khalayak aktif. Berdasarkan analisis yang telah dilakukan, menunjukkan bahwa khalayak berperan aktif dalam menginterpretasikan adegan demi adegan yang ditayangkan oleh media. Dari situlah ditemukan bahwa semua informan menyebutkan bahwa kecantikan fisik bukanlah satu-satunya penilaian untuk menentukan apakah perempuan itu cantik atau tidak. Untuk dapat dikatakan cantik, seorang perempuan harus memiliki faktor non fisik seperti kecerdasan intelektual, berkarakter, pandai bersikap, berpendirian, menjadi dirinya sendiri, bermanfat bagi orang lain serta memiliki keahlian tertentu. Sedangkan dalam program Para Petualang Cantik, kecantikan yang ditawarkan yaitu kecantikan pada tampilan fisik yang dibagi dalam tiga bagian yaitu kecantitak wajah, bentuk tubuh dan pakaian.
REPRESENTASI ORIENTALISME ASIA DALAM FILM CRAZY RICH ASIANS (Am I really Asian if I'm not Chinese?) Koesni Jannah, Soraya; Budi Lestari, Sri
Interaksi Online Vol 8, No 1: Januari 2020
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Film as a cultural product not only has inherited values and meanings, but also in the same time able to provide a picture of the culture and the role of each character that emerges. The formation of stigma about Asian characters that have been displayed often only looks at some viewpoints and does not generally represent the meaning of Asia itself. The aims of this research are to find out and analyze the narrative structure in Crazy Rich Asians movie’s and see how Asia is represented through Western point of view. Using a qualitative approach and a semiotic research method that refers to the semiotic theory of The Codes of Television by John Fiske who sees signs through three levels; reality, representation and ideology. Data was conducted by observing and interpreting the signs and symbols that was contained in the film of Crazy Rich Asians. The unit of analysis in this study is in the form of paradigms and syntagsm found at the level of reality, the level of representation, the level of ideology. The study concluded that Crazy Rich Asians film still used Western Orientalism`s point of view to identify the East by depicting Asian characters as Chinese ethnics, where there is still an assumption that Western culture is superior to Eastern culture which considered traditional and conservative. Like other Hollywood films, the director seems to agree with Asian stereotypes such as yellow skin, speaking using "Singlish" (Asian-English). Crazy Rich Asians use orientalism as commercialization, where the film can enter the world capitalist system by providing support for capitalism, especially transnational corporations such as Hollywood. Orientalism itself is used by directors to increase the sale value of films to audiences targeting Asian, Asian-American, and American (Western), by presenting Crazy Rich Asians from a Hollywood perspective.
Representasi Perdamaian dalam Film Religi “Mencari Hilal” Taufik Hidayatullah, Moch.; Budi Lestari, sri
Interaksi Online Vol 8, No 2: April 2020
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This research uses a critical paradigm to critically uncover the meanings and ideas contained in the film's text. Using a qualitative approach and John Fiske's semiotic research method based on The Codes of Television, the researcher wanted to find out how the film text of “Mencari Hilal” for peace represented audio and visual aspect in the film. The chosen lexia is analyzed through three levels: the level of reality, representation, and ideology. The researcher applies data collection techniques in the form of observation and documentation to analyze the text in the film “Mencari Hilal”. The theory used is Stuart Hall's representation theory and Johan Galtung's peace theory. The results of this research are that the film “Mencari Hilal” presents a false representation of peace—betraying indicator of sign that refer to the existence of peace itself, namely equality. Peace is described as being inseparable from the influence of the dominant group namely Muslims as the majority religious community. The impact, instead of representing peace, is still inseparable from the influence of the Muslim perspective as the dominant group—which adheres to the dominant ideology—in creating a discourse of peace. Dominant groups carry out dominant ideas in the discourse of peace towards minority religious groups that create various impacts in social discourse.
Manajemen Konflik Anak Orang Tua dalam Relasi Romantis Berbeda Agama Ramadhani Putri Nasution, Anna; Budi Lestari, Sri
Interaksi Online Vol 8, No 3: Juli 2020
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Romantic relationships of different religions that are lived in the lives of young people in Indonesia are quite interesting because they are considered different from the habits of society in general. Romantic relations of different religions are prone to conflict. One of the many conflicts that will be faced is the views and blessings of parents who are certainly not easy to obtain because they are considered not in accordance with the values and norms that exist in religion and family. So someone who decides to undergo a romantic relationship of different religions is faced with the risk of conflict between themselves and their parents. The children and parents studied in this study were students who had or were undergoing romantic relations of different religions aged 19-21 years and one parent of the child using the in-depth interview method. This study aims to find out how the experience of children - parents in resolving conflicts based on romantic relations of different religions. Therefore, researchers use interpersonal conflict management theory as a reference to theoretical criteria. The data collection method of this study was in-depth interviews with three children who had or were undergoing romantic relations of different religions and one of their parents. The results of this study indicate that information about the romantic relations of different religious children is private information. Disclosure and closure regarding the romantic relations of different religions between children and parents is based on various kinds of motivations and different ways from one another. Dependency and conflicting goals trigger conflict between children and parents. Child and parent conflict management styles in this study are grouped into five categories, namely competition, avoidance, accommodation, compromise and collaboration. Based on the findings of research on interpersonal conflict management, researchers find that the conflict management style used in dealing with problems will depend on the individual itself, because each conflict management style has its own risks so it is a consideration of children and parents to decide conflict management will be used in the family so that it can reach the desired conflict resolution of children and parents
Fashion Sebagai Identitas Pada Komunitas Punk di Semarang Rayhan Ferdiyanto, Rakha; Budi Lestari, Sri
Interaksi Online Vol 9, No 2: April 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Fashion is one of the ways a person communicates, where fashion can reflect the wearer, however, this is the case with punk followers. Punk uses fashion as their way of communicating messages to the public. As a counter-culture or counter-culture to the dominant culture, punk fights against all establishment shown by the dominant culture through a "different" style of dress. However, as time went on, the punk community in line with this was reported negatively, as well as the implementation of misconceptions of meaning by elements in punk who committed negative actions, so that the name of punk in Indonesia was getting worse, especially in Semarang City. This study aims to describe the motives of the punk community in fashion, and how they interpret the fashion worn by using qualitative research methods. This research shows the critical paradigm with a qualitative descriptive approach. The data technique used in this study was in-depth interviews with 3 informants. The theory used in this research is the shared culture theory put forward by Mark Orbe. The results of the study indicate that the three informants have their own motives in dressing punk, namely selling, and being accepted by their respective groups. Likewise with what they mean in the punk fashion they wear, namely, self-expression, positive resistance and music. So that it is found that they have no intention of fighting against the establishment or other negative things. Through co-cultural theory, it can also illustrate that the punk community in Semarang does not have the desire or aim to disturb public order. Instead, they often make various efforts such as charity and voluntary collection of goods to be given to people in need. These things are done by them with the aim of being accepted by the community
Co-Authors Agustina, Auriga Deadra, Rachel Koesni Jannah, Soraya Ni’mah, Ulfatun Ramadhani Putri Nasution, Anna Rayhan Ferdiyanto, Rakha Taufik Hidayatullah, Moch. Tiara Tanca, Jhenika Venturiny, Fernanda