Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Transformasi Bisnis Digital
Febi Amalia Putri
Universitas Bina Sarana Informatika
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Live Streaming dan Electronic Word of Mouth (E-Wom) terhadap Minat Beli pada Pengguna Tiktok Shop di Jakarta Timur Febi Amalia Putri; Achmad Syahlani
Jurnal Transformasi Bisnis Digital Vol. 3 No. 4 (2026): Juli: Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v3i4.1555

Abstract

This study aims to examine the influence of live streaming and E-WOM on purchase intention among TikTok Shop users in East Jakarta, both partially and simultaneously. This study uses a descriptive method with a quantitative approach. The sample consisted of 68 TikTok Shop users in East Jakarta selected through non-probability sampling using purposive sampling. Data were collected through observation and Likert-scale questionnaires, then analyzed using validity tests, reability, classical assumptions, t-test, F-test, coefficient of determination, and multiple linear regression with SPSS 20. The result showed that live streaming had a positive and significant effect on purchase intention. E-WOM also had a positive and significant effect on purchase intention. Simultaneouslu, live streaming and E-WOM had a positive and significant effect on purchase intention. The coefficient of determination shows that both variables explain 58% of the variation in purchase intention, while the remaining 42% is influenced by other factors outside the research model.
Co-Authors Achmad Syahlani