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All Journal Jurnal Transformasi Bisnis Digital
Reza Darmawan
Universitas Pandanaran
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Lingkungan Kerja dan Motivasi terhadap Loyaltas Karyawan Maxim Transportasi Online Semarang Reza Darmawan; Heru Sri Wulan; Maria Magdalena Minarsih
Jurnal Transformasi Bisnis Digital Vol. 3 No. 4 (2026): Juli: Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v3i4.1694

Abstract

This study uses a quantitative approach to examine how the work environment and sources of employee motivation influence their loyalty to Maxim Online Transportation in Semarang. The study involved 40 respondents from the same group, namely employees of the Maxim Online Transportation branch in Semarang. A census was used to collect the sample. Research data were collected by distributing questionnaires to the respondents. Subsequently, SPSS software was used to analyze the data using multiple linear regression. The results indicate that a positive work environment fosters greater employee loyalty, and motivation helps enhance loyalty and commitment. The findings also reveal that a positive work environment combined with adequate motivation is the primary factor influencing employee loyalty levels. Additionally, the results indicate that providing sufficient motivation to employees can make them more committed and loyal to the company. Therefore, Maxim Online Transportation in Semarang should focus more on improving the work environment and increasing employee satisfaction by providing adequate facilities, recognizing their efforts, offering opportunities for growth, and meeting their broader work-related needs.
Co-Authors Heru Sri Wulan Maria Magdalena Minarsih