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All Journal Jurnal Ilmiah Edunomika (JIE) Community Development Journal: Jurnal Pengabdian Masyarakat Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Jurnal Manajemen Bisnis Era Digital Jurnal Bisnis Kreatif dan Inovatif Jurnal Bisnis Inovatif dan Digital Jurnal Strategi Bisnis Teknologi Jurnal Pemimpin Bisnis Inovatif Jurnal Transformasi Bisnis Digital
Maria Magdalena Minarsih
Universitas Pandanaran
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Public Health

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PEMBERDAYAAN MASYARAKAT MENUJU PERILAKU HIDUP BERSIH DAN SEHAT DI KELURAHAN PEDURUNGAN KIDUL Dyah Ika Kirana Jalantina; Maria Magdalena Minarsih; Heru Sri Wulan; Sauca Ananda Pranidana
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2023): Volume 4 Nomor 2 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i2.15403

Abstract

Pengabdian kepada masyarakat ini merupakan kegiatan yang bermaksud untuk memberikan pengetahuan dengan penyuluhan dan pendampingan kepada masyarakat di Kelurahan Pedurungan Kidul agar mampu meningkatkan kualitas perilaku keseharian dengan tujuan hidup bersih dan sehat. Metode pelaksanaan dilakukan dengan sosialisasi dan penyuluhan tentang kegiatan perilaku hidup bersih dan sehat (PHBS) di lingkungan rumah tinggal, sekolah, tempat bekerja dan tempat umum. Kegiatan pengabdian kepada masyarakat ini dilaksanakan pada semster gasal tahun 2022/2023 di Kelurahan Pedurungan Kidul, Kecamatan Pedurungan, Kota Semarang dan mendapatkan tanggapan yang sangat baik dari masyarakat setempat. Hasil kegiatan pengabdian kepada masyarakat ini adalah terbentuknya kesadaran masyarakat akan pentingnya PHBS dan menerapkan dalam kehidupan sehari-hari.
SOSIALISASI DIGITAL MARKETING SEBAGAI SARANA PEMASARAN PRODUK LOKAL DESA MANGUNSARI, KECAMATAN GUNUNGPATI, KOTA SEMARANG Dyah Ika Kirana Jalantina; Maria Magdalena Minarsih; Dewi Fatmasari; Rini Fadilah; Dewi Febriani
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): Volume 6 No. 1 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i1.41461

Abstract

Penggunaan sosial media mengalami peningkatan pesat dewasa ini termasuk dalam penggunaannya sebagai platform untuk transasksi bisnis. Perubahan perilaku membeli konsumen dari pembelian offline ke pembelian secara online mendukung tingginya penggunaan sosial media oleh masyarakat di seluruh Indonesia bahkan dunia. Salah satu platform yang banyak digunakan masyarakat sebagai ajang transaksi bisnis secara online adalah marketplace facebook. Hal ini membuat banyak pelaku bisnis mempromosikan produk atau jasa melalui platform tersebut dengan berbagai alasan diantaranya adalah kemudahan akses, tidak dikenakan biaya serta dapat mempromosikan aneka ragam produk. Sosialisasi sekaligus pelatihan digital marketing yang dilakukan terhadap masyarakat desa Mangunsari kecamatan Gunungpati ini bertujuan untuk lebih memperkenalkan fungsi marketplace facebook agar dapat digunakan sebagai sarana promosi dengan optimal sehingga dapat meningkatkan penjualan produk
PEMBERDAYAAN UMKM MELALUI PENDAMPINGAN MANAJEMEN USAHA DALAM KEGIATAN BAZAR EKONOMI KELUARGA DI GEREJA SANTO YUSUP GEDANGAN Dyah Ika Kirana Jalantina; Maria Magdalena Minarsih; Heru Sri Wulan; Georgina Firnanda Natalie; Theresia Rieke Christina Elen; E. Setia Budi Adi Wibawa; Fransisca Citradewi; Leonardo Budi Hasiholan; Dewi Fatmasari
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 6 (2025): Vol. 6 No. 6 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i6.54021

Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan oleh dosen dan mahasiswa Program Studi Manajemen Fakultas Ekonomi Universitas Pandanaran dalam rangka mendukung pemberdayaan ekonomi keluarga melalui partisipasi aktif dalam bazar UMKM di halaman Gereja Santo Yusup Gedangan. Sebanyak 30 pelaku UMKM terlibat dalam kegiatan ini, yang tidak hanya menjadi ajang promosi produk lokal, tetapi juga sebagai sarana edukasi dan pendampingan. Tim pengabdian memberikan pelatihan langsung terkait strategi pemasaran, seperti pemanfaatan media sosial dan penguatan branding, serta pengemasan produk yang menarik dan fungsional guna meningkatkan daya saing di pasar. Kegiatan ini diharapkan mampu mendorong pelaku UMKM untuk mengembangkan usaha secara mandiri dan berkelanjutan, serta memperkuat sinergi antara perguruan tinggi dan komunitas lokal dalam membangun ekonomi berbasis komunitas.
VALUE CO-CREATION DAN DIGITAL CUSTOMER EXPERIENCE : MENGUNGKAP KEPUASAN KONSUMEN BURGER KING MELALUI CUSTOMER ENGAGEMENT Dyah Ika Kirana Jalantina; Maria Magdalena Minarsih
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19829

Abstract

This study aims to examine the influence of Value Co-Creation and Digital Customer Experience on Customer Satisfaction, with Customer Engagement as a mediating variable, among Burger King consumers in Indonesia. In an era of increasingly competitive fast food industry, customer satisfaction is a key factor for business sustainability. Value Co-Creation emphasizes the active role of consumers in creating shared value with the company, while Digital Customer Experience provides new interaction spaces through applications and social media. Customer Engagement is believed to strengthen emotional and functional relationships with the brand, thereby contributing to increased customer satisfaction.Using quantitative methods, a sample of 100 respondents who had made online purchases at Burger King Semarang was selected. Data were collected through questionnaires and analyzed using multiple linear regression and a mediation test. The results showed that Value Co-Creation and Digital Customer Experience had a positive and significant effect on Customer Satisfaction, both individually and simultaneously. Customer Engagement was proven to mediate the relationship between Value Co-Creation and Digital Customer Experience and Customer Satisfaction. The regression model used explained 53.5% of the variation in Burger King customer satisfaction.
Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Laptop Lenovo dengan Citra Merek sebagai Variabel Intervening di Toko Pahlawan Laptop Maya Maulidiya; Maria Magdalena Minarsih; Cicik Harini
Jurnal Bisnis Kreatif dan Inovatif Vol. 3 No. 2 (2026): Juni: Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v3i3.1664

Abstract

This study aims to analyze the influence of product quality and price on purchasing decisions for Lenovo laptops with brand image as an intervening variable among consumers of Pahlawan Laptop Semarang. This research used a quantitative approach with primary data obtained through questionnaires. The sample consisted of 74 respondents selected using purposive sampling. Data were analyzed using validity and reliability tests, classical assumption tests, multiple linear regression, t-tests, coefficient of determination, and the Sobel test. The results show that product quality and price have positive and significant effects on brand image. Product quality, price, and brand image also have positive and significant effects on purchasing decisions. Brand image is the most dominant variable in the second regression model. The Sobel test confirms that brand image significantly mediates the effects of product quality and price on purchasing decisions. The findings indicate that maintaining product quality and price suitability while strengthening brand image can encourage consumers to choose Lenovo laptops.
Pengaruh Beban Kerja, Lingkungan Kerja dan Stres Kerja terhadap Turnover Intention dengan Motivasi Kerja sebagai Variabel Intervening Mia Cahyaningtyas; Heru Sri Wulan; Maria Magdalena Minarsih
Jurnal Bisnis Kreatif dan Inovatif Vol. 3 No. 2 (2026): Juni: Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v3i2.1675

Abstract

This study examines the effects of workload, work environment, and job stress on turnover intention among finishing‑department employees at PT. Ungaran Sari Garment, and tests work motivation as an intervening variable. The study is motivated by a high turnover rate in the finishing department suspected to result from heavy job demands, suboptimal environmental conditions, and workplace stress. A quantitative design was applied with 136 respondents; data were gathered via questionnaires and analyzed using multiple linear regression and the Sobel test for mediation. Findings indicate that workload, work environment, and job stress each have significant effects on turnover intention; workload negatively and significantly affects work motivation while the work environment positively and significantly affects motivation; job stress does not significantly affect motivation. Work motivation has a significant negative effect on turnover intention and mediates the relationships of (a) workload → turnover intention and (b) work environment → turnover intention, but does not mediate the job stress → turnover intention link. Practical implications include managing workload, improving work environment conditions, and implementing motivation‑enhancement programs to reduce employees’ intent to leave.
Pengaruh Lingkungan Kerja dan Motivasi terhadap Loyaltas Karyawan Maxim Transportasi Online Semarang Reza Darmawan; Heru Sri Wulan; Maria Magdalena Minarsih
Jurnal Transformasi Bisnis Digital Vol. 3 No. 4 (2026): Juli: Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v3i4.1694

Abstract

This study uses a quantitative approach to examine how the work environment and sources of employee motivation influence their loyalty to Maxim Online Transportation in Semarang. The study involved 40 respondents from the same group, namely employees of the Maxim Online Transportation branch in Semarang. A census was used to collect the sample. Research data were collected by distributing questionnaires to the respondents. Subsequently, SPSS software was used to analyze the data using multiple linear regression. The results indicate that a positive work environment fosters greater employee loyalty, and motivation helps enhance loyalty and commitment. The findings also reveal that a positive work environment combined with adequate motivation is the primary factor influencing employee loyalty levels. Additionally, the results indicate that providing sufficient motivation to employees can make them more committed and loyal to the company. Therefore, Maxim Online Transportation in Semarang should focus more on improving the work environment and increasing employee satisfaction by providing adequate facilities, recognizing their efforts, offering opportunities for growth, and meeting their broader work-related needs.
Pengaruh Promosi dan Kualitas Produk terhadap Keputusan Pembelian Melalui Citra Merek sebagai Variabel Intervening : Studi Gen Z Pengguna Skintific Irayani Irayani; Leonardo Budi Hasiholan; Maria Magdalena Minarsih
Jurnal Bisnis Inovatif dan Digital Vol. 3 No. 3 (2026): Juli: Jurnal Bisnis Inovatif dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubid.v3i3.1642

Abstract

The rapid growth of the skincare industry in Indonesia has encouraged companies to implement effective marketing strategies, such as the use of brand ambassadors and electronic word of mouth (E-WOM). This study aims to analyze the influence of brand ambassadors and E-WOM on purchasing decisions, with purchase intention serving as an intervening variable among Scarlett users on the Shopee marketplace in Tembalang District. This study employed a quantitative approach using a purposive sampling method. Data were collected through questionnaires distributed to respondents who met the research criteria and were analyzed using multiple linear regression and the Sobel test to examine the mediating role of purchase intention. The results indicate that brand ambassadors and E-WOM have a positive and significant effect on purchase intention. E-WOM and purchase intention also have a positive and significant effect on purchasing decisions, while brand ambassadors do not have a significant direct effect on purchasing decisions. The Sobel test results show that purchase intention successfully mediates the effect of brand ambassadors and E-WOM on purchasing decisions. Therefore, purchase intention plays an important role in bridging the influence of brand ambassadors and E-WOM on purchasing decisions for Scarlett products on Shopee.
Pengaruh Live Streaming, Online Customer Review, dan Flash Sale terhadap Purchase Intention dengan Brand Image sebagai Variabel Intervening Nanda Hapsari; Dyah Ika Kirana Jalantina; Maria Magdalena Minarsih
Jurnal Strategi Bisnis Teknologi Vol. 3 No. 3 (2026): Agustus: Jurnal Strategi Bisnis Teknologi (JUSBIT)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jusbit.v3i3.1681

Abstract

This study aims to analyze the effects of Live Streaming, Online Customer Review, and Flash Sale on Purchase Intention with Brand Image as an intervening variable for Bostanten bags on TikTok Shop. The research used a quantitative approach with a survey method. The population consisted of residents of Semarang City, while the sample comprised 100 respondents selected using purposive sampling. Data were collected using a five-point Likert-scale questionnaire and analyzed using SPSS version 26 through validity and reliability testing, classical assumption testing, multiple linear regression, t-test, coefficient of determination, and Sobel test. The results show that Live Streaming, Online Customer Review, and Flash Sale have positive and significant effects on Brand Image. Live Streaming and Online Customer Review also have positive and significant effects on Purchase Intention, while Flash Sale does not have a significant direct effect on Purchase Intention. Brand Image has a positive and significant effect on Purchase Intention. The Sobel test further shows that Brand Image significantly mediates the effects of Live Streaming, Online Customer Review, and Flash Sale on Purchase Intention. These findings indicate that strengthening brand image is an important mechanism for converting digital marketing stimuli into consumer purchase intention on TikTok Shop.
Kepuasan Kerja sebagai Penghubung Lingkungan dan Beban Kerja dengan Kinerja Karyawan PT Summit Oto Finance Semarang Noptaviana Dewi; Cicik Harini; Maria Magdalena Minarsih
Jurnal Pemimpin Bisnis Inovatif Vol. 4 No. 3 (2026): Juli : Jurnal Pemimpin Bisnis Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jpbi.v4i3.1688

Abstract

Financing companies depend on employees who can sustain service quality while meeting time-sensitive operational targets. This research evaluates how the work environment and workload are associated with employee performance at PT Summit Oto Finance Semarang and examines job satisfaction as an intervening variable. Data were obtained from all 60 employees through a structured questionnaire; because the population was limited, every employee was included as a respondent. The responses were processed in SPSS through item-validity and reliability checks, classical-assumption diagnostics, multiple regression, partial significance tests, determination coefficients, and path analysis. The estimates show positive significant relationships of the work environment with performance (B = 0.383; p = 0.004) and satisfaction (B = 0.514; p < 0.001), and of workload with performance (B = 0.337; p = 0.019) and satisfaction (B = 0.647; p < 0.001). Job satisfaction is also positively related to performance (B = 0.403; p = 0.004). The calculated indirect contributions are 0.207 for the work-environment path and 0.260 for the workload path. These results indicate that employee satisfaction is an important link in the relationships examined.
Co-Authors Adheva Ayu Saraswati Azis Fathoni Cicik Harini Dewi Fatmasari, Dini Widyaningsih Dewi Febriani Dyah Ika Kirana Jalantina E. Setia Budi Adi Wibawa Fransisca Citradewi Georgina Firnanda Natalie Heru Sri Wulan Irayani Irayani Leonardo Budi Hasiholan Maya Maulidiya Mia Cahyaningtyas Nanda Hapsari Noptaviana Dewi Putri Anisa Reza Darmawan Rini Fadilah Sauca Ananda Pranidana Theresia Rieke Christina Elen