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All Journal Jurnal Studi Komunikasi Ganaya: Jurnal Ilmu Sosial dan Humaniora Pena Justisia: Media Komunikasi dan Kajian Hukum
Kusumaningtyas, Shela
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Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Law and Representation: Gender, Power, and Religious Narratives in Indonesian Film Kusumaningtyas, Shela
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 24 No. 1 (2025): Pena Justisia
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/pj.v24i2.6798

Abstract

This article critically examines the intersection of gender, power, and religious ideology in the Indonesian film Tuhan, Izinkan Aku Berdosa, using Roland Barthes’ semiotic framework within a communication studies perspective. By analyzing the denotative, connotative, and mythical meanings of key visual elements—such as the hijab, spatial dynamics, lighting, and body language—the study reveals how symbolic narratives in the film reproduce patriarchal discourse and religious authority that regulate women’s bodies and moral identities. Film, as a form of mediated communication, functions not merely as entertainment but as a powerful ideological text that shapes public perception, reinforces cultural myths, and contributes to the construction of social norms. Building upon this, the article expands the analysis by connecting the film’s symbolic representations to Indonesia’s legal and policy frameworks, including Islamic family law, local moral regulations (Perda Syariah), and recent legislation on sexual violence. Through this interdisciplinary approach, the study engages feminist legal theory and reformist Islamic scholarship to show how cinematic representations both reflect and challenge institutionalized gender inequality. The findings demonstrate that visual communication in film can serve as a discursive arena for negotiating religious authority, exposing moral hypocrisy, and contesting legal injustices. Ultimately, this study underscores the critical role of film as a medium of cultural resistance and legal reflection in contemporary Indonesian society.
Terpaan Pemberitaan Media dalam Mengamplifikasi Persepsi Risiko Bahaya Gempa Megathrust di Indonesia Alinda, Yunati; Kusumaningtyas, Shela; Nindyasari, Leoni; Nurhaliza, Adinda Aulia
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 9 No 1 (2026)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v9i1.5279

Abstract

Media play a crucial role in disaster risk communication by shaping public understanding and perception of potential hazards. In Indonesia, intensive media coverage of the potential megathrust earthquake, particularly during the period when the issue became widely viral in mid to late 2024, raised public concern regarding the amplification of risk perception. This study examines the effect of media exposure on the amplification of risk perception related to the potential megathrust earthquake in Indonesia, with self-relevance and news credibility as moderating variables. Using a quantitative survey design, data were collected from 185 respondents and analysed using moderated regression analysis with the PROCESS Macro (Model 3) developed by Hayes to examine both direct and interaction effects. The results indicate that media exposure has a positive and significant effect on risk perception. Self-relevance strengthens the relationship between media exposure and risk perception, while news credibility moderates this relationship, particularly when self-relevance is low. The overall model demonstrates strong explanatory power (R² = 0.897), indicating a substantial contribution of the proposed variables in explaining variations in risk perception. This study contributes theoretically to the literature on risk communication and the Social Amplification of Risk Framework by demonstrating that the amplification of disaster risk perception is not solely driven by media exposure, but is contingent upon individual relevance and perceived credibility of news sources. Practically, the findings underscore the importance of responsible disaster communication strategies that balance public awareness with the prevention of excessive fear.
Commodifying piety and styling masculinity in "Kahf’s Jalan yang Kupilih" campaign KUSUMANINGTYAS, SHELA
Jurnal Studi Komunikasi Vol. 10 No. 1 (2026)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v10i1.10486

Abstract

This study investigates the commercialisation of religion and masculinity in the Indonesian men's grooming campaign Kahf: Jalan yang Kupilih. The statement considers two key issues: (1) the Islamic symbols utilised in advertisements and their purpose in branding, and (2) the model of Muslim masculinity constructed through those symbols. The analysis relies on Roland Barthes' semiotics to interpret denotation, connotation, and myth as naturalised ideology, and it utilises Theodor Adorno's critique of the culture industry to understand standardisation and market forces driving representation. The study employs a qualitative semiotic analysis of eight video commercials on Kahf's official YouTube channel, which involves coding visual elements such as setting, gesture, and costume, and auditory elements including voice-over, dialogue, and music, and triangulates this with existing literature on Islamic advertising. Research suggests that ritual symbols such as ablution, prayer stances, Qur'anic/hadith verses, and Middle Eastern architectural settings are reinterpreted as markers of personal style that link devotion to consumer goods and company values. The campaign promotes a uniform masculine ideal characterised by cleanliness, composure, discipline, a global outlook, and a focus on family, while limiting the scope of acceptable religious and gender identities. Scenes of ablution, facial cleansing, and prayer among Qatar's iconic landmarks, and hadith panels in modern public areas, juxtapose spiritual purity with consumer preference and portray faith as a desirable lifestyle. This study enhances advertising semiotics by describing the way Islamic symbolism is utilised in narratives about men's grooming, and it also clarifies the empirical connections between visual representations of piety and branded masculinity.
Co-Authors Alinda, Yunati Nindyasari, Leoni Nurhaliza, Adinda Aulia