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All Journal Jurnal Manajemen Riset Inovasi Trending: Jurnal Manajemen dan Ekonomi
Alvina Safitri
Universitas Sunan Giri Surabaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Peran Electronic Word of Mouth (E-WOM) dalam Mendorong Minat Beli Konsumen pada Kopi Kenangan Alvina Safitri
Jurnal Manajemen Riset Inovasi Vol. 4 No. 4 (2026): Jurnal Manajemen Riset Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v4i4.10530

Abstract

The development of digital media has changed the way consumers obtain and evaluate information before making a purchase. One form of digital communication that plays a role in this process is electronic word of mouth (e-WOM), which refers to information in the form of reviews, comments, recommendations, and consumer experiences shared through various digital platforms. This study aims to analyze the role of e-WOM in encouraging consumer purchase intention, particularly in the context of Kopi Kenangan. The study employs a literature review method with a qualitative descriptive approach through the review and synthesis of 15 relevant previous studies published during the 2021–2026 period. The results indicate that e-WOM plays a role in shaping various consumer responses, such as purchase intention, purchase decisions, and repurchase intention. This role is associated with information characteristics such as quality, quantity, valence, and consistency, as well as other factors such as trust, brand image, brand awareness, perceived quality, information credibility, and information adoption. In the context of Kopi Kenangan, previous studies have shown varied results, indicating that the role of e-WOM cannot be understood solely as a direct influence on purchasing behavior. Thus, e-WOM can serve as a source of information that helps shape consumers’ perceptions and trust toward Kopi Kenangan and has the potential to encourage purchase intention. However, its influence may vary depending on the characteristics of the information, consumers, and the variables examined.
Sustainable Development in the Digital Era: the Role Artifical Intelligence and the Internet of Things in Suporting the Green Economy Adira Devina Mahmudi; Alvina Safitri; Mila Hariani
Trending: Jurnal Manajemen dan Ekonomi Vol. 4 No. 3 (2026): Juli: Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v4i3.7273

Abstract

Sustainable development has become a global priority in addressing environmental challenges while maintaining economic growth and social welfare. In the digital era, Artificial Intelligence (AI) and the Internet of Things (IoT) have emerged as key technologies that support the implementation of a green economy through efficient and data-driven resource management. This study aims to analyze the role of AI and IoT in supporting sustainable development, examine their contribution to improving resource efficiency, and identify the challenges associated with their implementation. The study employs a conceptual research method with a qualitative approach based on a literature review of recent scientific journals, books, and other relevant academic publications. The findings indicate that AI enhances decision-making, optimizes resource utilization, and reduces operational waste, while IoT enables real-time monitoring and automated management across various sectors. The integration of AI and IoT creates intelligent systems that improve energy efficiency, support environmental management, and strengthen green economy practices. However, challenges such as digital infrastructure gaps, limited human resources, high implementation costs, and data security concerns remain. Therefore, collaboration among governments, industries, and educational institutions is essential to maximize the contribution of AI and IoT to sustainable development.
Co-Authors Adira Devina Mahmudi Hariani, Mila