Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Pendidikan Tata Niaga (JPTN)
Aisyah Rizka Sri Wahyu
Universitas Negeri Surabaya
Economics, Econometrics & Finance Education Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH EXPERIENTIAL MARKETING, SERVICE QUALITY, DAN LOKASI TERHADAP MINAT PEMBELIAN KOPI ROBOTIC FAMI CAFE DI JALAN TUNJUNGAN SURABAYA Aisyah Rizka Sri Wahyu; Veni Rafida
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 14 No. 2 (2026)
Publisher : Program Studi Pendidikan Bisnis Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v14n2.p232-242

Abstract

The purpose of this study is to determine how experiential marketing, service quality, and location influence the interest in purchasing coffee with a robot at Fami Café on Tunjungan Street, Surabaya, among Surabaya residents. This research methodology used quantitative methods. 385 respondents of Surabaya residents who want to see and want to visit the coffee with robotic fami cafe on Tunjungan Street, Surabaya became the research sample using a questionnaire used to collect data with SPSS 25 software used to see the validity and reliability of the questionnaire. Data analysis test methods include classical assumption tests, multiple linear regression tests, T tests, F tests, determination tests (R-Square). Purchase interest to visit is largely influenced by marketing experience, service quality, and location. In addition, purchase interest to visit the coffee with robotic at Fami Café on Tunjungan Street, Surabaya is significantly influenced by these three factors.
Co-Authors Veni Rafida