<![CDATA[The purpose of this study is to determine how experiential marketing, service quality, and location influence the interest in purchasing coffee with a robot at Fami Café on Tunjungan Street, Surabaya, among Surabaya residents. This research methodology used quantitative methods. 385 respondents of Surabaya residents who want to see and want to visit the coffee with robotic fami cafe on Tunjungan Street, Surabaya became the research sample using a questionnaire used to collect data with SPSS 25 software used to see the validity and reliability of the questionnaire. Data analysis test methods include classical assumption tests, multiple linear regression tests, T tests, F tests, determination tests (R-Square). Purchase interest to visit is largely influenced by marketing experience, service quality, and location. In addition, purchase interest to visit the coffee with robotic at Fami Café on Tunjungan Street, Surabaya is significantly influenced by these three factors.]]>
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