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All Journal Jurnal Strategi Bisnis Teknologi
Ibnu Waseu
Sekolah Tinggi Ilmu Ekonomi Syariah Putera Bangsa Tegal Jawa Tengah
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Transformasi Etika Komunikasi Bisnis di Era Artificial Intelligence: Kajian Literatur terhadap Tantangan dan Peluang Implementasi AI Ibnu Waseu
Jurnal Strategi Bisnis Teknologi Vol. 3 No. 3 (2026): Agustus: Jurnal Strategi Bisnis Teknologi (JUSBIT)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jusbit.v3i3.1566

Abstract

The development of Artificial Intelligence (AI) has transformed business communication practices by improving efficiency, service personalization, and data-driven decision-making. At the same time, the implementation of AI has introduced various ethical challenges related to algorithmic transparency, data protection, and accountability. This study aims to analyze the transformation of business communication ethics in the AI era by examining the challenges and opportunities associated with AI implementation through a literature review approach. This research employed a qualitative method using a literature review of 20 scientific articles published in reputable national and international journals. The data were analyzed through the processes of identification, selection, thematic categorization, and literature synthesis. The findings indicate that AI provides significant opportunities to enhance the effectiveness of business communication, improve service quality, and foster organizational innovation. However, AI implementation also requires adherence to ethical principles, including transparency, fairness, personal data protection, and human oversight, to ensure its responsible use. This study concludes that the successful implementation of AI in business communication depends not only on technological advancement but also on an organization's ability to establish AI governance grounded in the principles of business communication ethics.
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