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All Journal Al-MIKRAJ: Jurnal studi Islam dan Humaniora Ascendia: Journal of Economic and Business Advancement
Nadiya Restu Fauziyah
Universitas Al-Ghifari
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Potensi dan Strategi Pengembangan Teh Daun Kelor Berbasis Inovasi Produk Untuk Mendorong Pertumbuhan Ekonomi Kreatif: Kajian Literatur Edgina Salsyabila Anindya; Nadiya Restu Fauziyah; Yusril Nawawi; Asep Kurniawan; Itto Turyandi
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 6 No. 01: AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i01.10124

Abstract

Moringa oleifera leaves possess functional properties that provide a basis for their utilization as raw material for herbal tea; however, their economic potential depends on how these resources are transformed through product innovation and market-oriented strategies. This study aims to analyze the relationship between moringa leaf tea innovation and its potential to support creative economy development, particularly through product differentiation, branding, digital marketing, and MSME development. The study employed a qualitative approach using an integrative literature review. Literature was retrieved from Google Scholar, Garuda, and relevant national and international electronic journals published between 2021 and 2025. From 36 initially identified sources, 16 met the inclusion criteria and were analyzed through thematic identification, reduction, comparison, classification, and interpretation. The synthesis indicates that the strategic development of moringa leaf tea involves an interconnected process in which functional raw-material potential is transformed through flavor and product innovation, packaging and branding, and digital marketing. These dimensions potentially generate product differentiation, strengthen perceived value, expand market access, and create opportunities for MSME-based entrepreneurship. The findings further show that limited innovation capacity, consumer awareness, branding, and marketing remain interconnected constraints. Accordingly, moringa leaf tea should not be viewed merely as a functional beverage but as a local-resource-based product whose potential contribution to the creative economy depends on the integration of innovation, value creation, market positioning, and MSME capabilities.
Strategi Manajemen Pengembangan Tanaman Beluntas Sebagai Sumber Nutrisi Alami untuk Meningkatkan Nilai Ekonomi dan Daya Saing Allgis Ravanail; Yusril Nawawi; Via Sumelda; Rahmawati S. Busa; Nadiya Restu Fauziyah; Muhammad Taufik Azhar; Edgina Salsyabila Anindya; Bagas Yuzha Prayoga; Asep Kurniawan; Itto Turyandi
Journal of Economic and Business Advancement Vol. 1 No. 4 (2026): June: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/hmykp732

Abstract

This study aims to analyze management strategies for the development of beluntas as a natural source of nutrients to enhance economic value and competitiveness based on local resources. The study employs a non-empirical approach using a conceptual-qualitative method through a systematic literature review of scientific journals, policy documents, and academic publications related to herbal plants and strategic management. The analysis results indicate that beluntas contains flavonoids, phenolics, and antioxidants that hold potential for development as a value-added functional food commodity. Development barriers include low product innovation, weak managerial capacity, limited branding, and insufficient digital marketing. Strategies based on public education, product diversification, digital branding, and business partnerships are considered capable of enhancing the competitiveness of beluntas while supporting the strengthening of a biodiversity-based local economy.
Co-Authors Allgis Ravanail Asep Kurniawan Bagas Yuzha Prayoga Edgina Salsyabila Anindya Muhammad Taufik Azhar Rahmawati S. Busa Turyandi, Itto Via Sumelda Yusril Nawawi