Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal International Journal of Management and Business Economics
Widiar Onny Kurniawan
Universitas PGRI Adi Buana Surabaya, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Strategic Role Of Brand Image In Moderating The Influence Of Service Quality and Product Quality On Consumer Satisfaction At Kimka Hijab Store Siti Istikhoroh; Mutiara Rachma Ardhiani; Widiar Onny Kurniawan
International Journal of Management and Business Economics Vol. 5 No. 1 (2026): October
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v5i1.1677

Abstract

In the era of globalization, where business competition is very tight, customer satisfaction is an important component in the success of a business, because it directly affects the loyalty, reputation, and sustainability of the company. This study aims to analyze several factors that influence customer satisfaction, namely service quality, product quality, and brand image. The study was conducted at the Kimka Hijab Sidoarjo Store, data was obtained through distributing questionnaires to 108 consumers and analyzed using statistical techniques Structural Equation Modeling (SEM) by utilizing SmartPLS. The results of the analysis prove that: 1) Service quality has a positive and significant effect on customer satisfaction, 2) Product quality has a positive and significant effect on customer satisfaction, 3) Brand image successfully moderates the relationship between service quality and customer satisfaction, 4) Brand image does not succeed in moderating the relationship between product quality and customer satisfaction, 5) Brand image has a positive and significant effect on customer satisfaction. In practical terms, the results of the study are useful for the Kimka Hijab Sidoarjo Store, as well as being input for similar business units to build customer satisfaction. While in theoretical terms, the results of the study strengthen the theory of customer satisfaction by presenting appropriate empirical evidence.
Co-Authors Mutiara Rachma Ardhiani Siti Istikhoroh