<![CDATA[Rice is a commodity that needs to be developed because it is a staple food in Indonesia. PT. Syngenta Indonesia is a multinational company which operates in the field of providing agricultural infrastructure, such as seeds and pesticides. PT. Syngenta collaborated with farmers’ groups to conduct the Ten Tons program for rice production to increase yields. The purpose of the study is to 1. describe the Ten Tons rice production area program of Syngenta Indonesia in Pasuruan Regency and 2. analyze the rice farming business development strategy in Pasuruan Regency. The research was conducted in the Pasuruan Regency of East Java. Random sampling is one of the research methods used in survey research. The sample number is 36 rice farmers. Data analysis uses descriptive analysis and SWOT analysis. Research results: 1). Rice Production Area Program: the Ten Tons of Rice Farming PT. Syngenta Indonesia uses the concept of expanse, followed by several members with a total expanse of 20 ha. The program is categorized into two parts, namely KTD and KTS. KTD refers to the Ten Tons development area, which is currently still under development. KTS surpasses the Ten Tons area in quality. 2) Main rice farming development strategies: a. intensive counseling and mentoring of successful rice farming businesses by partners to farmers to increase productivity. b. Field agricultural extension workers assists farmer’s groups, especially those related to capital. c. Increase the knowledge of farming group members related to field agricultural extension workers using proper crop protection products. d. Facilitate access to infrastructure facilities for rice farming.]]>
