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All Journal Svarga Pena: Jurnal Pengabdian Kepada Masyarakat
A. S. Hakim Siahaan
Sekolah Tinggi Keguruan dan Ilmu Pendidikan Majenang
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Engineering

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Transformasi Digital UMKM Desa Karanggintung: Strategi Branding, Digital Marketing, dan Optimalisasi Google Maps Inngamul Wafi; Siti Uswatun Hasanah; A. S. Hakim Siahaan; Khusnul Hotimah; Siti Nurulaeni
Svarga Pena : Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 3 (2026): September : Svarga Pena : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Veteran Bangun Nusantara Sukoharjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/svargapena.v3i3.226

Abstract

This community service program aims to empower Micro, Small, and Medium Enterprises (MSMEs) in Karanggintung Village through a digital transformation strategy. The main problem faced by local MSMEs, such as traditional cassava chip (Kicimpring) producers, is limited market reach due to unstandardized packaging, lack of digital visibility, and minimal utilization of social media marketing. The method used in this service is participatory action learning through a 3-Pillar Strategy: physical identity engineering (branding and packaging), local digital visibility (Google Business Profile and Google Maps optimization), and digital virality (TikTok and CapCut video marketing). The results showed significant improvements in partner capabilities, including the creation of eco-friendly and airtight packaging complete with legal labelling (P-IRT and Halal), the registration of MSME physical locations on Google Maps with optimal Local Pack parameters, and the production of short promotional videos using CapCut for TikTok marketing. This transformation succeeded in building a digital growth flywheel that connects physical product experience with online searchability and viral marketing, expanding the market reach of Karanggintung MSMEs from local neighborhoods to potential national markets.
Co-Authors Inngamul Wafi Khusnul Hotimah Siti Nurulaeni Siti Uswatun Hasanah