Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Manajemen Agribisnis
Budi Utomo
Fakultas Pertanian, Universitas Mayjen Sungkono, Mojokerto, Indonesia.
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Marketing Margin, Farmer’s Share, and Operational Feasibility of a Bird’s Eye Chili Channel in Mojokerto : Margin, Farmer’s Share, dan Kelayakan Operasional Saluran Pemasaran Cabai Rawit di Mojokerto Budi Utomo; Nur Farida Kusumawati; Rizki Nugianto
Jurnal Ilmiah Manajemen Agribisnis Vol. 14 No. 2 (2026): Vol. 14 No. 2 (Juli - Desember 2026) Jurnal Ilmiah Manajemen Agribisnis 
Publisher : Program Studi Magister Agribisnis Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jimaemagri.v14i2.72

Abstract

Bird's eye chili is highly perishable, making channel structure and intermediary performance crucial for maintaining distribution and value sharing among actors. This study analyzes the marketing channel of UD Sumber Tani Abadi, Mojokerto, by integrating marketing margin, farmer's share, and short-run operational feasibility. A descriptive quantitative approach was employed through a census of 90 partner farmers, one marketing intermediary, and one retailer, involving 92 participants in the observed channel. Primary data were obtained through interviews, questionnaires, observation, and business records. The identified channel was farmers → marketing intermediary → retailer → final consumers. The intermediary margin was Rp10,000/kg, farmer's share reached 73.33%, and the short-run operational R/C ratio was 1.14. These indicators demonstrate positive internal channel performance; however, they do not establish that this channel is more efficient than alternative channels, as no comparative channel was observed. Cash payment, a relatively short channel, and repeated trading relationships supported continuity, whereas price volatility and farmer dependence on a single buyer remained important risks. The findings highlight the need for market diversification, more transparent price arrangements, stronger farmer organization, and longer-period monitoring of prices and operating costs.
Co-Authors Nur Farida Kusumawati Rizki Nugianto