Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Al Mu'azarah: Jurnal Pengadian kepada Masyarakat
Ananda Utsniatun Khasanah
Universitas Islam Negeri Kiai Ageng Muhammad Besari, Ponorogo
Religion Humanities Education Library & Information Science Public Health Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pendampingan Pemasaran UMKM Melalui Katalog Produk di Dusun Ngepel Desa Sempu Ponorogo Fikrul 'Ilmi Nafi'uddin; Mahendra Mahendra; Choirunnisa' Al Mubarokah; Ananda Utsniatun Khasanah; Ariful Helmi Junaidi; Fery Diantoro
Al Mu'azarah: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2026): September
Publisher : Universitas Islam Internasional Darullughah Wadda'wah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/almuazarah.v4i1.5958

Abstract

Village-level MSMEs have economic potential that can be developed by utilizing community assets. However, product marketing is still limited because there is no structured promotional media available. This activity aims to identify MSME potential and assist in marketing through a product catalog using the Asset-Based Community Development (ABCD) approach in Ngepel Hamlet, Sempu Village, Ponorogo. The methods used include observation, data collection, communication with business actors, documentation, as well as the stages of discovery, dream, design, and destiny. The results show that there are eight MSMEs with various products, and seven of them were included in a printed catalog spanning nine pages. The catalog was distributed through BUMDes and the Village Hall to broaden product awareness. The assistance helps provide marketing media, organize product information, and boost MSMEs' confidence in expanding their market.
Co-Authors Ariful Helmi Junaidi Choirunnisa' Al Mubarokah Fery Diantoro Fikrul 'Ilmi Nafi'uddin Mahendra Mahendra