Pendampingan Pemasaran UMKM Melalui Katalog Produk di Dusun Ngepel Desa Sempu Ponorogo

Fikrul 'Ilmi Nafi'uddin (Universitas Islam Negeri Sunan Ampel, Surabaya)
Mahendra Mahendra (Universitas Islam Negeri Sayyid Ali Rahmatullah, Tulungagung)
Choirunnisa' Al Mubarokah (Universitas Islam Negeri Kiai Ageng Muhammad Besari, Ponorogo)
Ananda Utsniatun Khasanah (Universitas Islam Negeri Kiai Ageng Muhammad Besari, Ponorogo)
Ariful Helmi Junaidi (Universitas Islam Negeri Kiai Ageng Muhammad Besari, Ponorogo)
Fery Diantoro (Universitas Islam Negeri Kiai Ageng Muhammad Besari, Ponorogo)

Al Mu'azarah: Jurnal Pengadian kepada Masyarakat
Vol. 4 No. 1 (2026): September

Village-level MSMEs have economic potential that can be developed by utilizing community assets. However, product marketing is still limited because there is no structured promotional media available. This activity aims to identify MSME potential and assist in marketing through a product catalog using the Asset-Based Community Development (ABCD) approach in Ngepel Hamlet, Sempu Village, Ponorogo. The methods used include observation, data collection, communication with business actors, documentation, as well as the stages of discovery, dream, design, and destiny. The results show that there are eight MSMEs with various products, and seven of them were included in a printed catalog spanning nine pages. The catalog was distributed through BUMDes and the Village Hall to broaden product awareness. The assistance helps provide marketing media, organize product information, and boost MSMEs' confidence in expanding their market.