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All Journal Jurnal Manajemen Kreatif dan Inovasi
Zanubah Alfa Reny
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Decision Sciences, Operations Research & Management

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Analisis dan Pengembangan Sumber Daya Manusia di Perum Bulog Subdrive Surabaya Utara Zanubah Alfa Reny; Maharani Ikaningtyas
Jurnal Manajemen Kreatif dan Inovasi Vol. 3 No. 1 (2025): Januari: Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v3i1.4609

Abstract

The development of human resources (HR) is crucial for achieving organizational goals, particularly in the competitive food sector. This research analyzes HR management at Perum Bulog Subdrive Surabaya Utara, identifying strengths and weaknesses through a qualitative approach. Interviews and documentation reveal strong workforce quality and structured training programs as key strengths. However, challenges such as low motivation, communication gaps, and resource limitations hinder effectiveness. Opportunities arise from technological advancements and increasing market demand, while threats include intense competition and economic uncertainty. The findings suggest practical recommendations for enhancing HR development strategies, emphasizing the need for improved internal communication, employee engagement, and leveraging technology in training to boost overall organizational performance
Co-Authors Maharani Ikaningtyas