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All Journal NUSANTARA: Jurnal Pengabdian Kepada Masyarakat CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Journal of Administrative and Sosial Science (JASS) Jurnal Manajemen Bisnis Kewirausahaan Safari : Jurnal Pengabdian Masyarakat Indonesia Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia IJESPG (International Journal of Engineering, Economic, Social Politic and Government) journal Jurnal Informasi Pengabdian Masyarakat Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Jurnal Riset dan Inovasi Manajemen Kreativitas Pada Pengabdian Masyarakat (Krepa) Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Jurnal Ilmiah Research Student Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Media Akademik (JMA) Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat MERDEKA: Jurnal Ilmiah Multidisiplin Jurnal Manajemen Bisnis Era Digital Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Akuntansi dan Ekonomi Pajak: Perspektif Global Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan ManBiz: Journal of Management and Business Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal International Journal of Social, Economic, and Business
Maharani Ikaningtyas
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Pendampingan Layanan Administrasi Kependudukan Dalam Rangka Optimalisasi Program Kawasan Lingkungan Sadar Administrasi Kependudukan (KALIMASADA) Pada Kelurahan Dukuh Sutorejo M. Khoirur Rifqi; Maharani Ikaningtyas
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 3 (2023): Agustus : Jurnal Pengabdian kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v3i3.1473

Abstract

Surabaya city is one of the areas in Indonesia which has a large population. The large number of residents moving of Surabaya City has prompted Dinas Kependudukan dan Pencatatan Sipil as a Regional Apparatus in charge of population administration and civil registration in the Surabaya to improve the management of the population administration for its citizens. The purpose of the community service carried out is to help the Surabaya city in improving the quality of Population Administration service assistance and increasing citizen awareness of population Administration arrangements so that later a conscious community environment area can be realized it. and get the maximum Kalimasada data. The results that have been achieved that the writer can complete data on Kalimasada RW 07 Dukuh Sutorejo sub-district and provide understanding to residents about Population Administration and be able to create alternatives that can make it easier for residents to manage it.
Analisis Strategi Pemasaran Dalam Meningkatkan Volume Penjualan Pada PLN UP3 Sidoarjo Nurul Nur Rohmawati Wulandari; Maharani Ikaningtyas
Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 1 (2024): Februari : Jurnal Riset dan Inovasi Manajemen
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v2i1.2354

Abstract

In an increasingly diversified business landscape, marketing strategies stand as a primary key to a company's success. This study delves into the marketing strategies of PLN UP3 Sidoarjo, specifically in boosting the sales volume of its electricity services. The research method employed is qualitative descriptive, involving in-depth interviews and analysis. The findings reveal a spectrum of marketing strategies encompassing product, price, promotion, and distribution/placement. Implemented marketing strategies such as service diversification, setting affordable tariffs, educational campaigns, and community partnerships have contributed to a stable increase in the number of customers. However, evaluating these strategies should extend beyond customer acquisition, also considering the increase in electricity consumption per customer. In conclusion, PLN UP3 Sidoarjo adopts a holistic approach that successfully enhances public awareness of its electricity services, augments the customer base, and improves customer service.
Strategi Dalam Perencanaan Dan Pengembangan Bisnis Made Ayu Alivy Khumaira; Arin Oktavia Ramadanti; Diana Putri Damayanti; Ovia Putri Rahmadani; Rusdi Hidayat; Maharani Ikaningtyas
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 4 No. 2 (2024): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v4i2.2830

Abstract

This article discusses strategies in business planning and development that are crucial for a company's success. The research identifies various strategies that can be employed to tackle rapidly changing market challenges and increasing competition. Through a comprehensive approach, this article explores various planning methods that can assist companies in achieving their business objectives. The findings from this research can serve as a guide for managers and business leaders in developing effective strategies to achieve long-term growth and sustainability.
PERAN TEKNOLOGI DALAM TRANSFORMASI EKONOMI DAN BISNIS DI ERA DIGITAL Dawam Sahrin Najah. S; Rusdi Hidayat N.; Maharani Ikaningtyas; Muhammad Ryan N.Z; Sabrina Indira
JURNAL ILMIAH RESEARCH STUDENT Vol. 1 No. 5 (2024): Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jirs.v1i5.1174

Abstract

The development of information and communication technology has triggered significant economic and business transformation in the current digital era. In an era where digital connectivity has become the norm, the role of technology in economic and business transformation cannot be underestimated. This article provides an overview of how technology plays a key role in changing the economic and business landscape. Technology facilitates the creation of a digital ecosystem that enables faster and more efficient interactions between businesses, consumers, and markets. The internet and online platforms have opened doors for global market penetration, allowing companies to reach a wider audience and expand their business reach. Furthermore, technology is also changing the way businesses operate through the adoption of digital solutions such as e-commerce, big data analytics, and artificial intelligence. These innovations enable companies to optimize their operational processes, improve efficiency, and create added value for their customers. However, with the various opportunities offered by technology, new challenges also arise. One of them is the need for data security and privacy in an increasingly connected digital environment. Additionally, companies must be prepared to face changes in business models and competition driven by technology.
Pelaksanaan Pengarsipan Berkas Dalam Divisi Finance PT Dimensi Citra Semesta Eries Priandana Putra; Maharani Ikaningtyas
Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Vol. 2 No. 1 (2024): Jurnal Manajemen dan Administrasi Bisnis
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/dinamikapublik.v2i1.597

Abstract

This research aims to analyze the implementation of file archiving in the finance division of PT Dimensi Citra Semesta. The research utilizes a qualitative descriptive research method with data collection techniques including case studies, observation, interviews, and documentation. The results of this research indicate that the implementation of file archiving in the finance division of PT Dimensi Citra Semesta involves six steps: receipt, verification, numbering, grouping, storage, and file disposal. The file archiving process aligns with the ISO 15489-1:2016 standard on records management. The file archiving tools in the finance division of PT Dimensi Citra Semesta consist of both physical and electronic tools. Archiving challenges in the finance division of PT Dimensi Citra Semesta are divided into two categories: internal challenges and external challenges. Internal challenges originate from within the finance division itself, such as space limitations, file damage, input errors, file loss, and others. External challenges come from outside the finance division, such as inappropriate file requests, delayed file deliveries, file format mismatches, and others.
PENTINGNYA ANALISIS SWOT DALAM SUATU PERENCANAAN DAN PENGEMBANGAN BISNIS Miftakhul Jannah; Anisa Nur Faizah; Aimee Josephira Indraputri; Vania Eka Puspita; Rusdi Hidayat; Maharani Ikaningtyas
IJESPG (International Journal of Engineering, Economic, Social Politic and Government) Vol. 2 No. 2 (2024)
Publisher : IJESPG (International Journal of Engineering, Economic, Social Politic and Government)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26638/ijespg.113

Abstract

Analisis SWOT adalah kerangka yang digunakan dalam manajemen strategis untuk mengidentifikasi faktor-faktor utama yang mempengaruhi performa suatu entitas. Hal ini mencakup kekuatan, kelemahan, peluang, dan ancaman, serta digunakan untuk mengorganisir faktor-faktor tersebut ke dalam sebuah daftar yang terstruktur. Analisis SWOT penting dalam perencanaan dan pengembangan bisnis karena dapat membantu entitas dalam mengidentifikasi kekuatan dan peluang untuk dimanfaatkan, serta kelemahan dan ancaman yang perlu diatasi. Strategi yang dihasilkan dari analisis SWOT membantu entitas dalam mengoptimalkan potensi pertumbuhan dan meningkatkan kinerja mereka di lingkungan pasar. Dalam konteks ini, analisis SWOT adalah alat yang digunakan untuk menganalisis kekuatan, kelemahan, peluang, dan ancaman dalam sebuah perusahaan, yang penting untuk merencanakan strategi bisnis dan pengembangan bisnis. Metode penelitian yang digunakan dalam penelitian ini adalah studi pustaka.
Peran Sosial Media Instagram Dalam Pengembangan Strategi Pemasaran Jasa Pada UMKM Pemancingan Kelapa Gading Rembang Nastasya Uyun Siti Azzahra; Maharani Ikaningtyas
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 1 No. 3 (2023): September: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v1i3.331

Abstract

Social media makes changes to the business world, especially in terms of marketing or promotion. Social media is now a big opportunity for business because they use social media as a source of information delivery. Instagram is one of the social media that provides a place for business people to sell and market their products or services. Instagram is now widely used by the wider community. Anyone can use Instagram happily because the features provided are easy to apply. Instagram social media is used by business people as a means of introducing products or services to buying and selling online. The object of this study is how important is the role of Instagram social media for Kelapa Gading Fishing Services SMEs in Rembang, Blitar, East Java. This research uses qualitative methods, it can be concluded that Instagram plays a very important role for business people to introduce their products or services to people in various parts of the world by utilizing features and posting informative creative content so that readers can easily understand the content of the Instagram social media content.
Penerapan Strategi Komunikasi Pemasaran B2B2C Dalam Penjualan Produk Gerakan Sejuta Siswa Digital (GESSIT) PT. Maleo Edukasi Teknologi (Educourse.Id) Tri Agusnia Wati; Maharani Ikaningtyas
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 2 No. 3 (2024): September: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v2i3.729

Abstract

Communication activities are an important element for companies to influence the level of sales and public awareness about a product offered. Increasing consumer buying interest in a product cannot be separated from good and appropriate communication and promotional activities. With the communication strategy carried out through the implementation of the Business to Business to Consumer (B2B2C) strategy at PT Maleo Edukasi Teknologi (Educourse.id), it helps in increasing sales of the Million Digital Students Movement (GESSIT) products. The aim of this research is to determine the marketing communication strategy carried out by PT Maleo Edukasi Teknologi (Educourse.id) in introducing and increasing sales of the Million Digital Students Movement (GESSIT) products. The research results show that in sales activities for the Million Digital Student Movement products, Educourse.id uses a Business to Business to Consumer (B2B2C) strategy in introducing and increasing sales of the Million Digital Student Movement (GESSIT) products. To build a good image, Educourse.id carries out activities through marketing communications such as holding a free IKM (Independent Curriculum Implementation) socialization event to assist schools in implementing P5 (Pancasila Student Profile Strengthening Project), providing free trial coding days to students. students in various Semarang City schools and also offers profit sharing with the school.
ANALISIS PERENCANAAN DAN PENGEMBANGAN BISNIS DI PT. UNILEVER INDONESIA Nadya Faisa Ramadhani Putri Buwono; Adinda Natasya Putri; Hanifah Maulidya Kartikasari; Rusdi Hidayat N; Maharani Ikaningtyas
Jurnal Media Akademik (JMA) Vol. 2 No. 4 (2024): JURNAL MEDIA AKADEMIK Edisi April
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v2i4.227

Abstract

Perencanaan dan pengembangan bisnis adalah salah satu aspek yang diperhatikan perusahaan untuk melakukan perumusan strategi terstruktur dalam pengelolahaan bisnis. Perencanaan dan pengembangan bisnis sebagai upaya memaksimalkan potensi sumber daya yang dimiliki oleh perusahaan, terutama PT. Unilever Indonesia, Tbk perusahaan. PT. Unilever Indonesia, Tbk adalah salah satu perusahaan besar di Indonesia yang memproduksi barang kebutuhan sehari-hari. Penelitian ini dilakukan untuk mengetahui analisis lingkungan bisnis, perencanan pemasaran, perencanaan sumber daya manusia, pengembangan teknologi, dan etika bisnis di PT. Unilever Indonesia, Tbk. Penelitian ini dilakukan dengan menggunakan metode kualitatif literature review dengan melibatkan studi menyeluruh terhadap berbagai referensi yang relevan dengan topik penelitian. Dari hasil penelitian ini diketahui PT. Unilever Indonesia, Tbk melakukan pengembangan dan perencanaan bisnis melalui lima aspek, yaitu analisis lingkungan bisnis dengan analisis lingkungan eksternal dan internal perusahaan, perencanaan pemasaran dengan diferensiasi produk, distributor, iklan, dan pemberian diskon, perencanaan sumber daya manusia dengan proses rekruitmen, pelatihan karyawan, dan pemberian intensif, pengembangan teknologi dengan pelaksanaan pengembangan kemasan, dan etika bisnis dengan melaksanakan beberapa etika bisnis. Perencanaan dan pengembangan bisnis yang dilakukan PT. Unilever Indonesia Tbk menunjukkan komitmen yang kuat untuk mencapai tujuan strategis perusahaan.
ANALISIS PERENCANAAN DAN PENGEMBANGAN BISNIS UNTUK MENINGKATKAN LABA UMKM SOTO AYAM LAMONGAN PAK NOTO Laila Ulfa Izak; Suvriati Vivka Merdana; Dwi Syerli Inda Rahmawati; Rusdi Hidayat N; Maharani Ikaningtyas
Jurnal Media Akademik (JMA) Vol. 2 No. 4 (2024): JURNAL MEDIA AKADEMIK Edisi April
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v2i4.228

Abstract

Penelitian ini mengeksplorasi analisis kondisi bisnis, strategi perencanaan, dan pengembangan bisnis untuk meningkatkan laba pada Usaha Mikro Kecil Menengah (UMKM) Soto Ayam Lamongan Pak Noto. Bisnis kuliner ini merupakan bagian penting dari ekonomi domestik Indonesia, dengan warisan dan reputasi yang kuat. Melalui perubahan lokasi dan warisan dari pemilik aslinya, bisnis ini telah bertahan dan berkembang, menunjukkan ketahanan sektor UMKM dalam menghadapi tantangan ekonomi. Namun, untuk meningkatkan laba dan mempertahankan kompetitivitasnya, diperlukan strategi perencanaan dan pengembangan bisnis yang efektif. Perencanaan bisnis ditekankan sebagai aspek krusial dalam menjaga stabilitas dan kesuksesan bisnis. Dalam hal ini, perencanaan mencakup identifikasi tujuan jangka pendek dan panjang, strategi untuk mencapainya, serta analisis menyeluruh terhadap aspek-aspek seperti industri, pelanggan, dan pesaing. Pengembangan bisnis, di sisi lain, mencakup tahapan identifikasi peluang, formulasi alternatif usaha, seleksi alternatif terpilih, pelaksanaan, dan evaluasi. Strategi pengembangan bisnis, termasuk pengelolaan biaya operasional, kebijakan harga yang tepat, dan efisiensi operasional, diperlukan untuk meningkatkan laba. Penelitian ini menggunakan pendekatan kualitatif dengan penekanan pada penjelasan rinci dan deskriptif. Data diperoleh melalui pengamatan lapangan dan analisis terhadap kasus UMKM Soto Ayam Lamongan Pak Noto, dengan peneliti sebagai instrumen utama dalam menganalisis fenomena bisnis. Analisis terhadap UMKM Soto Ayam Lamongan Pak Noto menunjukkan strategi perencanaan yang meliputi pengelolaan biaya, kebijakan harga, dan fokus pada efisiensi operasional. Pengembangan bisnis dilakukan melalui peningkatan kualitas pelayanan, pembangunan identitas merek yang kuat, dan pemanfaatan strategi operasional yang efisien. Strategi ini membantu meningkatkan laba dan menjaga kompetitivitas bisnis dalam industri kuliner yang kompetitif. Penelitian ini menyimpulkan bahwa perencanaan bisnis yang matang dan pengembangan bisnis yang efektif dapat meningkatkan laba dan mempertahankan kompetitivitas UMKM Soto Ayam Lamongan Pak Noto. Strategi fokus pada efisiensi operasional, pengelolaan biaya, kebijakan harga yang tepat, dan peningkatan kualitas pelayanan menjadi kunci dalam meningkatkan kinerja bisnis dan memperkuat hubungan dengan pelanggan. Dengan demikian, UMKM ini dapat mencapai kesuksesan jangka panjang dalam industri kuliner.
Co-Authors Abdillah Hanif Isna S Adela Aurelia Kinaya Dewi Adhistya Ayu Andriani Adinda Natasya Putri Afina Hasya Faza Aghisyna Dwi Inayah Fikamalina Ahmad Harris Akbar Aimee Josephira Indraputri Ajeng Suta Mayangsari Akbar Al Farizky Aldo Nahason Pasca Amanda Laila Nurrachma Amelia Humaiza Zahro Amilia, Silvia Nanda Anisa Nur Faizah Arin Oktavia Ramadanti Aulia Life Rahma Putri Aulya Difta Yasah Az Zahra Norestu Bella Karunia Sandhy Berlian Shafa Aldira Putri Bintaniya Zakka Al-Madani Cindi Fatikah Citra Nia Ramadhani Clarissa Diva Elvaretta Damaling, Havelyne Octaviana Damayanti, Devina Fitri Daniar Bihas Nana Dawam Sahrin Najah. S Desi Anila Deviana Puji Rahayu Devira Elsa Mei Shella Dewi Azizah Rosianti Dhea Fitri Puspitayani Dia Setiawati Diana Putri Damayanti Dony Arta Wijaya Dwi Putri Anggraeni Dwi Syerli Inda Rahmawati Erica Intan Nur Aini Eries Priandana Putra FARIDATUN NIKMAH Fatiha Salma Fatimah Salsa Biela Sari Fhaya Frastystyandarum Fira Rosida Firdausii Khoirunnisa Firdya Fahmiatul Auliyah Fitri Ayu Faddilla Fitria Ayu Kartika D Hakim Mahdi Zakariya Hanifah Maulidya Kartikasari Havelyne Octaviana Damaling Huwaida Amartha Salsabila Imaniar Dila Nur Pangestuti Imelda Putri Wardani Indria Ikhtia Zahra Inggrid Destrina Intan Dwi Cahyani Intan Wiani Kevira Eris Andini Kinanthi Nur Afifah Anastasya Rusmawan Laelly Kusuma Ayu Fardani Laila Ulfa Izak Laura Faradina Wally Layla Azaria Safina Liana Rahma Kusumadini Lidya Dwi Nur Afiqoh Lusiana Rahmawati Luthfi Nurul Mubayyinah M. Afif Zaky Akmal M. Khoirur Rifqi M. Teddy Kurniawan M. Zidhan Nurul H M. Zidhan Nurul Huda Made Ayu Alivy Khumaira Maqbulan Nisaul Ilmi Marcella Tutut Salsabillah Maulidya Khoirunnisa Maulyna Nur Bany Meisha Farah Widyaningrum Mia Arifan, Yesi Nabela Miftakhul Jannah Moh. Iqbal Prasetyo Ritonga Muhammad Ryan N.Z Mutmainah , Mutmainah Nabila Ammarullah Nadya Faisa Ramadhani Putri Buwono Nanda Akhilla Zahra Nastasya Uyun Siti Azzahra Nazla Taslia Farah Novita Sari Makigawe Nurul Nur Rohmawati Wulandari Oktaviani Arcici Hadir Ovia Putri Rahmadani Prastiyas, David Indra Putri Maharanie Putry Meysa Selvina Rafiqah Afif Zahra Ratu Ajeng Pratiwi Riva Dika Adhilni Rusdi Hidayat Rusdi Hidayat N Rusdi Hidayat N. Rusdi Hidayat Nugroho Sabrina Indira Safania Haudiyah Rachmat Salsabilla Septyant Putri Santika Purwaty Ningsih Sausan Syarifatul Ajuj Septia Amiwantoro Setiawan, Wijaya Agus Silvia Anggreani Siti Amilia Marpaung Sultan Syarif Cakrayuda Suvriati Vivka Merdana Syafa Gading Adhip Arafa Syakirotul Hayati Tiara Meyla Seibinna Tri Agusnia Wati Vania Eka Puspita Verend Sirlya Wanda Noer Alichia Yuniar Wardani Zesa Dinda Auliya