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All Journal Jurnal Manajemen Kreatif dan Inovasi
Archangela Ghiriani
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Decision Sciences, Operations Research & Management

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Analisis Peluang, Ancaman, Kekuatan, dan Kelemahan Usaha Arch Barbershop di Kota Maumere Emiliano Eo Kutu Go’o; Mariaty Hardiana Putri Falo; Leonarda Alfadina Tabun; Archangela Ghiriani; Yosep Ejercito Falo; Vinsensius Ade Nong; Januarius Mario
Jurnal Manajemen Kreatif dan Inovasi Vol. 4 No. 1 (2026): Januari : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v4i1.5830

Abstract

This study aims to analyze the opportunities, threats, strengths, and weaknesses of Arch Barbershop, a modern barbershop in Maumere City. The study was conducted using a descriptive approach through observation of the business environment, competitor analysis, and identification of local consumer preferences. The analysis shows that Arch Barbershop has promising opportunities due to the increasing trend of grooming among teenagers and young adults, and the lack of barbershops offering modern and consistent service concepts in the area. However, this business also faces threats in the form of competition from new barbershops, rapidly changing consumer preferences, and dependence on barber skills as the spearhead of service quality. Furthermore, internal weaknesses such as limited space, inflexible operating hours, and a less than optimal variety of services pose challenges to business development. By understanding these opportunities, threats, strengths, and weaknesses, Arch Barbershop can formulate a more effective development strategy to increase its competitiveness and business sustainability in Maumere City.
Co-Authors Emiliano Eo Kutu Go’o Januarius Mario Leonarda Alfadina Tabun Mariaty Hardiana Putri Falo Vinsensius Ade Nong Yosep Ejercito Falo