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All Journal Jurnal Manajemen Kreatif dan Inovasi Jurnal Riset dan Inovasi Manajemen
Emiliano Eo Kutu Go’o
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Decision Sciences, Operations Research & Management

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Strategi Pengembangan Bisnis Melalui Analisis SWOT pada Usaha Patricia Accecories di Maumere Emiliano Eo Kutu Go’o; Frederika Susanti; Maria Atris Wolo; Elisabeth Fidella; Patricia Matilda Tina; Robertus Mario Uje
Jurnal Riset dan Inovasi Manajemen Vol. 3 No. 4 (2025): November: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v3i4.5758

Abstract

This study aims to analyze business development strategies through a SWOT analysis approach for Patricia Aksesoris, focusing on understanding the internal and external conditions that influence business development. The analysis results show that Patricia Aksesoris has strengths in good product quality and a variety of attractive designs. However, this business also faces weaknesses, such as limitations in promotion and capital that can limit expansion. Opportunities that can be exploited include the growing trend in accessories and the great potential for marketing through digital platforms. On the other hand, the main threats faced are intense price competition and rapid changes in consumer tastes. Based on these findings, the recommended strategies to increase business competitiveness are strengthening marketing through social media, improving customer relationships, and improving operational management to achieve greater efficiency. With these strategies, Patricia Aksesoris can strengthen its position in the market and achieve sustainable growth.
Manajemen Strategi Analisis SWOT pada UMKM: Studi Kasus: KOPIRATES – Maumere Emiliano Eo Kutu Go’o; Fadila, Fadila; Oktaviana Maryati Luju; Gabriela Lexandri Patriwalen; Mikaela Glengan; Hersant Anscalimers Banggu
Jurnal Manajemen Kreatif dan Inovasi Vol. 4 No. 1 (2026): Januari : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v4i1.5802

Abstract

Kopirates Maumere is a local micro, small, and medium enterprise (MSME) engaged in the processing and marketing of specialty coffee products from Sikka Regency. This study aims to analyze the management strategies implemented by the MSME based on interviews with the business owner. The research focuses on product strategy, marketing, operations, business development, and the challenges faced in running the MSME amid increasingly competitive market conditions. The research method employs a descriptive qualitative approach through in-depth interviews and direct observation. The results indicate that Kopirates Maumere applies a product differentiation strategy by highlighting the quality of local coffee, supported by increasingly developed digital marketing. The MSME also strives for operational efficiency despite facing challenges related to limited capital and production equipment. This study concludes that adaptive management strategies based on local potential are crucial for maintaining MSME sustainability. Furthermore, improved managerial capacity along with support from the government and local communities is needed to strengthen the MSME’s position in a broader market.
Analisis Peluang, Ancaman, Kekuatan, dan Kelemahan Usaha Arch Barbershop di Kota Maumere Emiliano Eo Kutu Go’o; Mariaty Hardiana Putri Falo; Leonarda Alfadina Tabun; Archangela Ghiriani; Yosep Ejercito Falo; Vinsensius Ade Nong; Januarius Mario
Jurnal Manajemen Kreatif dan Inovasi Vol. 4 No. 1 (2026): Januari : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v4i1.5830

Abstract

This study aims to analyze the opportunities, threats, strengths, and weaknesses of Arch Barbershop, a modern barbershop in Maumere City. The study was conducted using a descriptive approach through observation of the business environment, competitor analysis, and identification of local consumer preferences. The analysis shows that Arch Barbershop has promising opportunities due to the increasing trend of grooming among teenagers and young adults, and the lack of barbershops offering modern and consistent service concepts in the area. However, this business also faces threats in the form of competition from new barbershops, rapidly changing consumer preferences, and dependence on barber skills as the spearhead of service quality. Furthermore, internal weaknesses such as limited space, inflexible operating hours, and a less than optimal variety of services pose challenges to business development. By understanding these opportunities, threats, strengths, and weaknesses, Arch Barbershop can formulate a more effective development strategy to increase its competitiveness and business sustainability in Maumere City.
Co-Authors Archangela Ghiriani Elisabeth Fidella Fadila Fadila, Fadila Frederika Susanti Gabriela Lexandri Patriwalen Hersant Anscalimers Banggu Januarius Mario Leonarda Alfadina Tabun Maria Atris Wolo Mariaty Hardiana Putri Falo Mikaela Glengan Oktaviana Maryati Luju Patricia Matilda Tina Robertus Mario Uje Vinsensius Ade Nong Yosep Ejercito Falo