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All Journal Jurnal Ilmiah Mahasiswa Manajemen Jurnal Pendidikan dan Teknologi Indonesia
Hendrawan, Malvin
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Decision Sciences, Operations Research & Management Education Engineering

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PENGARUH BRAND IMAGE DAN SERVICE QUALITY TERHADAP CUSTOMER TRUST DAN PURCHASE INTENTION PADA PRODUK SMARTPHONE OPPO DI SURABAYA Hendrawan, Malvin; Putra, A.Y. Yan Wellyan Toni; Kristanti, Maria Mia
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 6, No 1 (2017)
Publisher : Universitas Katolik Widya Mandala Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (210.18 KB) | DOI: 10.33508/jumma.v6i1.1763

Abstract

Increased buying interest in consumers is an activity to win the competition within the retail industry. There are several factors that can affect the intention of buying or purchase intention consumers. These factors are Store Image, Brand Image, Price Image. Where Brand Image and Price Image indirectly affect Purchase Intention but through Store Image, while Store Image directly influence Purchase Intention. Other variables that affect the Store Image directly are Brand Image and Price Image. This study aims to determine the effect of Brand Image and Price Image on Purchase Intention through Store Image. This research uses Structural Equation Modeling (SEM) analysis technique. The object of this research is consumer from IBOX Store at World Trade Center (WTC) Surabaya, with 154 respondents. The results of this study can be concluded: (1) Brand Image has a positive effect on Store Image, (2) Price Image has a positive effect on Store Image, (3) Store Image has positive effect on Purchase Intention, (4) Brand Image has positive effect on Purchase Intention through Store Image, (5) Price Image positively affects Purchase Intention through Store Image
Perancangan UI/UX Pada Aplikasi Mobilindo Menggunakan Design Thinking Wijaya, Daniel; Saputra Edika, Nelson; Wilcent, Wilcent; Hendrawan, Malvin; Saputra, Adi; Pribadi, Muhammad Rizky
Jurnal Pendidikan dan Teknologi Indonesia Vol 4 No 2 (2024): JPTI - Februari 2024
Publisher : CV Infinite Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52436/1.jpti.395

Abstract

Sebuah studi yang mengadopsi pemikiran desain untuk mewujudkan antarmuka pengguna (UI) yang menarik secara visual dan memperkaya pengalaman pengguna (UX) untuk aplikasi pembelian mobil bertema "Mobilindo". Perjalanan kami melalui berbagai tahapan pemikiran desain membawa kami ke dalam jurang terdalam kebutuhan, keinginan, dan tantangan pengguna saat mereka mengarungi keruhnya proses pembelian mobil. Kami memulai dengan empati: wawancara dan observasi selama fase ini memberikan wawasan tentang calon pengguna dan konteks aplikasi mereka. Beralih ke definisi, kami memaparkan masalah yang ada serta kebutuhan pengguna; ini akan menjadi bintang utara kami selama upaya desain.
Co-Authors Adi Saputra Daniel Wijaya Kristanti, Maria Mia Muhammad Rizky Pribadi Putra, A.Y. Yan Wellyan Toni Saputra Edika, Nelson Wilcent, Wilcent