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All Journal International Journal of Advanced Multidisciplinary
Novia Kismundari
Universitas Bhayangkara Jakarta Raya
Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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Analysis of Social Media Space: Use of Weverse Features as a Means of Communication for the NCT Dream Community Novia Kismundari; Wa Ode Sitti Nurhaliza; Titis Nurwulan Suciati; Azhar Irfansyah
International Journal of Advanced Multidisciplinary Vol. 2 No. 4 (2024): International Journal of Advanced Multidisciplinary (January-March 2024)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v2i4.1456

Abstract

This study explores how the Weverse platform facilitates virtual communication between the South Korean boy group NCT Dream and their global fans, emphasizing aspects of positiveness and equality within online fandom interactions. Using a descriptive qualitative approach, the research analyzes the communicative patterns, emotional expressions, and sense of community formed through Weverse’s interactive features such as feeds, artist posts, live streaming, and translation tools. The findings reveal that Weverse serves as an inclusive digital space that enables fans to build strong parasocial relationships, share emotions, and engage in collaborative cultural participation despite linguistic and geographical barriers. The communication that occurs reflects openness, empathy, and equality, demonstrating how digital platforms can strengthen the emotional connection between idols and fans. Overall, the study concludes that Weverse has transformed into a dynamic ecosystem of emotional exchange and collective identity, illustrating the power of digital communication in shaping positive, supportive, and globally connected fan communities.
Co-Authors Azhar Irfansyah Suciati, Titis Nurwulan Wa Ode Sitti Nurhaliza