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All Journal Escalate : Economics and Business Journal
Raras Risia Yogasnumurti
Program Studi Manajemen Bisnis Jurusan Administrasi Bisnis Politeknik Negeri Sriwijaya
Economics, Econometrics & Finance

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Business Development Strategy at Istana Klasik Laundry Mardiana; Hadi Jauhari; Raras Risia Yogasnumurti
Escalate : Economics and Business Journal Vol. 4 No. 02 (2026): Escalate: Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i02.632

Abstract

This research aims to analyze the production, finance, human resources, and marketing conditions of Istana Klasik Laundry and formulate business development strategies using SWOT analysis and Business Model Canvas. The study used a qualitative approach with descriptive methods. Data were collected through observation, interviews, documentation, and supporting questionnaires administered to six respondents consisting of the owner and employees, with purposive sampling used to select informants. Data were analyzed using IFAS, EFAS, SWOT analysis, and Business Model Canvas. The results showed an IFAS score of 2.4343 and an EFAS score of 2.4737, placing Istana Klasik Laundry in Quadrant I, indicating an aggressive strategy position. The findings indicate that the business can utilize its internal strengths and external opportunities by strengthening digital marketing, operational quality, financial management, human resources, and service development. The integration of SWOT analysis and Business Model Canvas provides a structured basis for improving competitiveness, operational efficiency, and business sustainability
Co-Authors Hadi Jauhari Mardiana